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spivo.com website review

Visit site (opens in a new tab)Reviewed 6 November 202636 issues · 78 checks

This review found 36 issues worth fixing on spivo.com, 12 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s2.8 sMay 16Oct 103.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.2 s
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.1 s
Jun 13, 20264.0 s
Jun 20, 20263.7 s
Jun 27, 20264.0 s
Jul 4, 20264.0 s
Jul 11, 20263.9 s
Jul 18, 20264.2 s
Jul 25, 20264.3 s
Aug 1, 20264.3 s
Aug 8, 20264.3 s
Aug 15, 20264.3 s
Aug 22, 20264.2 s
Aug 29, 20263.4 s
Sep 5, 20263.2 s
Sep 12, 20263.0 s
Sep 19, 20263.6 s
Sep 26, 20263.8 s
Oct 3, 20263.8 s
Oct 10, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
156 ms96 msMay 16Sep 26128 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026149 ms
Aug 15, 2026120 ms
Aug 22, 2026103 ms
Aug 29, 2026124 ms
Sep 5, 2026120 ms
Sep 12, 2026110 ms
Sep 19, 2026124 ms
Sep 26, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of spivo.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. spivo.com at 0.4 s0.4 s
  2. spivo.com at 0.8 s0.8 s
  3. spivo.com at 1.1 s1.1 s
  4. spivo.com at 1.5 s1.5 s
  5. spivo.com at 1.9 s1.9 s
  6. spivo.com at 2.3 s2.3 s
  7. spivo.com at 2.6 s2.6 s
  8. spivo.com at 3.0 s3.0 s

Speed

10 to fix35
  • Reduce unused JavaScript

    5.7 s · 798 KiB

    About 798 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.

  • Improve image delivery

    3.1 s · 635 KiB

    4 images could be 635 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.1 s faster on a phone.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Vimeo, Klaviyo and datadojocdp.com and others), adding 16.7 MB and 629 ms of main-thread time.

  • Vimeo adds 234 ms

    234 ms

    Vimeo costs a phone 234 ms of main-thread work and 15.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    900 ms · 224 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (224 KiB).

  • Reduce unused CSS

    450 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    500 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 116 ms

    116 ms

    Klaviyo costs a phone 116 ms of main-thread work and 336 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 174 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix31
  • Largest Contentful Paint: 17.3 s

    17.3 s

    Your largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Relive your travel memories, again and again, with our prof…”.

  • Time to Interactive: 22.5 s

    22.5 s

    The page becomes fully interactive after 22.5 s. Good is under 3.8 s.

  • Speed Index: 10.3 s

    10.3 s

    Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.636

    0.636

    The layout shifts by 0.636 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 251 ms

    251 ms

    Scripts block taps and scrolling for 251 ms in total while the page loads. Good is under 200 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 149 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

3 to fix43
  • Page weight: 18.2 MB in 330 requests

    18.2 MB

    Your homepage downloads 18.2 MB in 330 requests on a phone: other files 15.2 MB (193), scripts 1.9 MB (97) and images 832 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    506 KiB

    3 images are downloaded at several times the size a phone draws them, for example 1030609172-aad3e3b90016a5fdb95c79a5dce9a251cd54e30096602cc98 at 1,920 px wide, shown at 330 px. Resized copies would save about 506 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (690 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 5.2 g of CO₂ per visit

    5.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.16 g of CO₂e: 619.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8692
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    2 frames have no title, so screen-reader users cannot tell what they contain.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 54 internal links, 4 external

    The homepage links to 54 pages on spivo.com and 4 external pages.

7 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “The best video editing service for busy travelers and adventurers. Our professional team turn your footage and photos i…”.

  • One H1 headline

    Your main headline reads: “Relive your travel memories, again and again, with our professional video editing service.”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Spivo | Affordable & Engaging Video Editing as a Service”.

  • Canonical URL set

    The canonical URL is https://www.spivo.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.spivo.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.spivo.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (742 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.spivo.com/pages/spivo-video-customer-videos has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.spivo.com/pages/the-spivo-story has no <h1> headline, so visitors and search engines get no clear main topic.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    4 pages of 11 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    20 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 711 words of copy

    The homepage carries about 711 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get a Video Edit Quote” and “Contact”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop Now”, “Get a Video Edit Quote” and “Contact”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at spivo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Klaviyo Email Marketing Sms · Gdpr Backpack · socialsnowball.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Orleans

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on spivo.com, including 17 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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