sportitfirst.com website review

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

A phone's processor spends 6.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 5,454 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, boostcommerce.io and GetSiteControl and others), adding 2.0 MB and 781 ms of main-thread time.

About 677 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

Shopify costs a phone 539 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

19 images could be 523 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

144 KiB could be saved by minifying JavaScript.

11 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.

14 files are served with short cache lifetimes, so returning visitors download them again (116 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

The page becomes fully interactive after 17.6 s. Good is under 3.8 s.

Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.6 MB in 439 requests on a phone: images 1.7 MB (138), scripts 1.7 MB (159) and other files 790 KiB (95). Under 2 MB keeps phones on slow connections fast.

sauconyjazzmobile.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

4 images are downloaded at several times the size a phone draws them, for example pumadtp.png at 800 px wide, shown at 182 px. Resized copies would save about 166 KiB.

1 image further down the page (74 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 155.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 elements use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

13 elements hidden from screen readers can still receive keyboard focus.

ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

ARIA toggle fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

2 tap targets are too small or too close together to hit reliably with a finger.

1 button has no accessible name, so screen readers announce just “button”.

All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

22 visible links have no text or label, so screen readers cannot say where they go.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3, h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“” and “Sport It First”). One clear main headline is easier for people and search engines.

2 links have no real href, so search engines can't follow them.

The homepage links to 468 pages on sportitfirst.com and 185 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to https://sportitfirst.com/collections/vendors, which answers with an error. Visitors hit a dead end and search engines drop it.

https://sportitfirst.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://sportitfirst.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://sportitfirst.com/customer_authentication/redirect, https://sportitfirst.com/collections/mens-footwear, https://sportitfirst.com/collections/mens-shoes and https://sportitfirst.com/collections/mens-slides-sandals have no meta description, so Google writes the search snippet from whatever text it finds.

https://sportitfirst.com/products/mitchell-ness-script-logo-grey-crew-neck-sweatshirt-mens-pullover-jumper-a39e, https://sportitfirst.com/products/puma-x-rihanna-fenty-womens-velour-lacing-tight-leggings-blue-575742-02-z28a, https://sportitfirst.com/products/puma-x-rihanna-fenty-womens-velour-lacing-tight-leggings-tan-575742-03-x39b, https://sportitfirst.com/customer_authentication/redirect, https://sportitfirst.com/collections/new-arrivals and https://sportitfirst.com/pages/mens-all-1 and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://sportitfirst.com/customer_authentication/redirect took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 188 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “this.update is not a function”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 565 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.