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sports-reference.com website review

Visit site (opens in a new tab)Reviewed 11 October 202638 issues · 81 checks

This review found 38 issues worth fixing on sports-reference.com, 17 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.7 sApr 18Oct 31.8 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.0 s
Apr 25, 20262.0 s
May 2, 20262.1 s
May 9, 20262.1 s
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
207 ms163 msApr 18Oct 3169 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026168 ms
Apr 25, 2026173 ms
May 2, 2026178 ms
May 9, 2026179 ms
May 16, 2026178 ms
May 23, 2026179 ms
May 30, 2026180 ms
Jun 6, 2026180 ms
Jun 13, 2026181 ms
Jun 20, 2026183 ms
Jun 27, 2026185 ms
Jul 4, 2026195 ms
Jul 11, 2026202 ms
Jul 18, 2026197 ms
Jul 25, 2026197 ms
Aug 1, 2026187 ms
Aug 8, 2026180 ms
Aug 15, 2026179 ms
Aug 22, 2026177 ms
Aug 29, 2026172 ms
Sep 5, 2026170 ms
Sep 12, 2026170 ms
Sep 19, 2026169 ms
Sep 26, 2026168 ms
Oct 3, 2026169 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sports-reference.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sports-reference.com at 0.4 s0.4 s
  2. sports-reference.com at 0.8 s0.8 s
  3. sports-reference.com at 1.1 s1.1 s
  4. sports-reference.com at 1.5 s1.5 s
  5. sports-reference.com at 1.9 s1.9 s
  6. sports-reference.com at 2.3 s2.3 s
  7. sports-reference.com at 2.6 s2.6 s
  8. sports-reference.com at 3.0 s3.0 s

Speed

11 to fix27
  • Use efficient cache lifetimes

    2.5 s · 1,000 KiB

    112 files are served with short cache lifetimes, so returning visitors download them again (1,000 KiB).

  • Reduce unused JavaScript

    1.6 s · 864 KiB

    About 864 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Render-blocking requests

    1.6 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • osano.com adds 1.3 s

    1.3 s

    osano.com costs a phone 1.3 s of main-thread work and 172 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 10.6 s

    A phone's processor spends 10.6 s on main-thread work while loading, 6.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (osano.com, Google Tag Manager and pub.network and others), adding 2.2 MB and 3.6 s of main-thread time.

  • Google Tag Manager adds 761 ms

    761 ms

    Google Tag Manager costs a phone 761 ms of main-thread work and 643 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • pub.network adds 480 ms

    480 ms

    pub.network costs a phone 480 ms of main-thread work and 473 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 414 ms. During a long task the page ignores taps.

  • Rubicon Project adds 323 ms

    323 ms

    Rubicon Project costs a phone 323 ms of main-thread work and 134 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    102 KiB

    6 images could be 102 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Phones get a much slower page than desktops

    Desktop scores 60 but mobile only 27. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Reduce unused CSS

    10 KiB

    About 10 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 12.3 s

    12.3 s

    Your largest element takes 12.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We democratize data, so you can enjoy, understand, and shar…”.

  • Time to Interactive: 43.7 s

    43.7 s

    The page becomes fully interactive after 43.7 s. Good is under 3.8 s.

  • Total Blocking Time: 2.8 s

    2.8 s

    Scripts block taps and scrolling for 2.8 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 5.8 s

    5.8 s

    The first text or image appears after 5.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 11.3 s

    11.3 s

    Visually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 809 ms

    809 ms

    Real visitors wait 809 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 168 ms to 169 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 176 ms

    176 ms

    Real visitors wait 176 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix67
  • Page weight: 3.6 MB in 1,227 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 1,227 requests on a phone: scripts 2.5 MB (78), images 438 KiB (499) and other files 438 KiB (505). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 10094
  • 35 text elements with low contrast

    35 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 18 tap targets too small

    18 tap targets are too small or too close together to hit reliably with a finger.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 56 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7581
  • Title is long (80 characters)

    Your title is 80 characters, so Google will cut it off around 60: “Sports Reference | Stats, Scores, Schedule, Leaders, Awards, Grid Games and more”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 48 internal links, 69 external

    The homepage links to 48 pages on sports-reference.com and 69 external pages.

5 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Explore historical sports stats across Baseball, Basketball, Hockey, Football and Soccer. Build free sports dashboard w…”.

  • One H1 headline

    Your main headline reads: “Welcome to Sports Reference”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sports-reference.com/sitemaps/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.sports-reference.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 1 crawler

    robots.txt blocks GPTBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (751 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix85
  • 1 page points its canonical at the homepage

    https://www.sports-reference.com/email declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 1 page without an H1

    https://www.sports-reference.com/immaculate-grid has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5485
  • 38 third-party cookies

    38 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 34 small tap targets

    34 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 595 words of copy

    The homepage carries about 595 words of visible text.

2 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Sports Reference Swag Shop”, “Sign Up For Free” and “Learn More”.

  • Analytics in place

    Analytics detected: Google Analytics, HubSpot and Cloudflare Web Analytics.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sports-reference.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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