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sprayway.com website review

Visit site (opens in a new tab)Reviewed 5 November 202642 issues · 89 checks

This review found 42 issues worth fixing on sprayway.com, 16 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s996 msMay 16Oct 311.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.0 s
Jun 13, 20261.0 s
Jun 20, 20261.0 s
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
109 ms93 msMay 16Oct 31103 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026103 ms
May 23, 2026103 ms
May 30, 2026103 ms
Jun 6, 2026100 ms
Jun 13, 2026101 ms
Jun 20, 202698 ms
Jun 27, 202699 ms
Jul 4, 2026103 ms
Jul 11, 2026104 ms
Jul 18, 2026107 ms
Jul 25, 2026103 ms
Aug 1, 202699 ms
Aug 8, 202695 ms
Aug 15, 202696 ms
Aug 22, 202696 ms
Aug 29, 202699 ms
Sep 5, 2026103 ms
Sep 12, 2026102 ms
Sep 19, 2026103 ms
Sep 26, 2026100 ms
Oct 3, 202697 ms
Oct 10, 202698 ms
Oct 17, 202699 ms
Oct 24, 2026102 ms
Oct 31, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sprayway.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sprayway.com at 0.4 s0.4 s
  2. sprayway.com at 0.8 s0.8 s
  3. sprayway.com at 1.1 s1.1 s
  4. sprayway.com at 1.5 s1.5 s
  5. sprayway.com at 1.9 s1.9 s
  6. sprayway.com at 2.3 s2.3 s
  7. sprayway.com at 2.6 s2.6 s
  8. sprayway.com at 3.0 s3.0 s

Speed

11 to fix42
  • Improve image delivery

    1.1 s · 2.1 MB

    77 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.3 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.9 s

    A phone's processor spends 7.9 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Google Tag Manager and Clarity and others), adding 1.1 MB and 1.2 s of main-thread time.

  • Reduce unused CSS

    600 ms · 125 KiB

    About 125 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 558 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    518 KiB

    About 518 KiB of JavaScript is downloaded but never used on this page.

  • Klaviyo adds 402 ms

    402 ms

    Klaviyo costs a phone 402 ms of main-thread work and 295 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 382 ms

    382 ms

    Google Tag Manager costs a phone 382 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,882 HTML elements

    The page has 2,882 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    218 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (218 KiB).

  • Legacy JavaScript

    47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    29 KiB

    29 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.27

    0.27

    For real visitors the layout shifts by 0.27 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 10.3 s

    10.3 s

    Your largest element takes 10.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.6 s

    17.6 s

    The page becomes fully interactive after 17.6 s. Good is under 3.8 s.

  • Total Blocking Time: 788 ms

    788 ms

    Scripts block taps and scrolling for 788 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.194

    0.194

    The layout shifts by 0.194 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 103 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 114 ms

    114 ms

    Real visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 384 ms

    384 ms

    Real visitors wait 384 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix69
  • Page weight: 5.7 MB in 305 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 305 requests on a phone: images 3.3 MB (108), scripts 1.5 MB (94) and other files 666 KiB (89). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    SP-009054_Caplea_Beanie_SP-01745_Arctic_Front.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images below the first screen load straight away

    2 images further down the page (96 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 192.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9392
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 161 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7760
  • No page title

    Your page has no <title>, so Google has to invent the blue link in search results.

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 155 internal links, 7 external

    The homepage links to 155 pages on sprayway.com and 7 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.sprayway.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sprayway.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.sprayway.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (639 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix76
  • 5 pages without a title

    https://www.sprayway.com/collections/mens-outdoor-clothing, https://www.sprayway.com/collections/mens-softshell-jackets, https://www.sprayway.com/collections/mens-tops, https://www.sprayway.com/collections/mens-outdoor-t-shirts and https://www.sprayway.com/collections/mens-fleece-clothing have no <title>, so Google invents the link text in results.

  • 5 pages without a meta description

    https://www.sprayway.com/collections/mens-outdoor-clothing, https://www.sprayway.com/collections/mens-softshell-jackets, https://www.sprayway.com/collections/mens-tops, https://www.sprayway.com/collections/mens-outdoor-t-shirts and https://www.sprayway.com/collections/mens-fleece-clothing have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 102 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

2 to fixGoogle 9687
  • 57 small tap targets

    57 of 95 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “KlaviyoSubscribe is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 29 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 489 words of copy

    The homepage carries about 489 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us” and “Register”.

  • 42 calls to action

    The homepage has 42 calls to action, for example “Contact Us”, “Register” and “SHOP GORE-TEX”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity, Hotjar and Plausible.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sprayway.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Hulk Form Builder · Delivery Timer · Klarna On Site Messaging · shopiapps.in · herokuapp.com · salesfire.co.uk · useamp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Plausible | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Company

Headquarters
Hyde

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 42 issues on sprayway.com, including 18 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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