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sprinklenu.com website review

Visit site (opens in a new tab)Reviewed 10 November 202627 issues · 70 checks

This review found 27 issues worth fixing on sprinklenu.com, 8 of them high impact, across 70 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of sprinklenu.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sprinklenu.com at 0.8 s0.8 s
  2. sprinklenu.com at 1.5 s1.5 s
  3. sprinklenu.com at 2.3 s2.3 s
  4. sprinklenu.com at 3.1 s3.1 s
  5. sprinklenu.com at 3.9 s3.9 s
  6. sprinklenu.com at 4.6 s4.6 s
  7. sprinklenu.com at 5.4 s5.4 s
  8. sprinklenu.com at 6.2 s6.2 s

Speed

4 to fix61
  • Reduce unused JavaScript

    1.1 s · 335 KiB

    About 335 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    450 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Shopify adds 131 ms

    131 ms

    Shopify costs a phone 131 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Facebook and Klaviyo and others), adding 785 KiB and 303 ms of main-thread time.

  • Use efficient cache lifetimes

    217 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (217 KiB).

  • Improve image delivery

    150 ms · 56 KiB

    1 image could be 56 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    90 ms · 3 KiB

    3 KiB could be saved by minifying JavaScript.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 81 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 745 ms of it running JavaScript. That is comfortably low.

  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Largest Contentful Paint: 14.4 s

    14.4 s

    Your largest element takes 14.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Sprinkle Boosts drink powders”.

  • Time to Interactive: 18.0 s

    18.0 s

    The page becomes fully interactive after 18.0 s. Good is under 3.8 s.

  • Speed Index: 8.3 s

    8.3 s

    Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.1 s

    3.1 s

    The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 51 ms

    51 ms

    Scripts block the page for only 51 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.4 MB in 190 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 190 requests on a phone: fonts 1.2 MB (4), scripts 1.0 MB (62) and other files 840 KiB (101). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    0.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 116.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9594
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10078
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Sprinkle Nutrition | Functional Supplements for Mood, Calm & Focus”.

  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • One H1 headline

    Your <h1> is empty.

  • 24 internal links, 2 external

    The homepage links to 24 pages on sprinklenu.com and 2 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://sprinklenu.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sprinklenu.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (515 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://sprinklenu.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://sprinklenu.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://sprinklenu.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 3 pages without a meta description

    https://sprinklenu.com/customer_authentication/redirect, https://sprinklenu.com/collections/all and https://sprinklenu.com/pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://sprinklenu.com/customer_authentication/redirect, https://sprinklenu.com/collections and https://sprinklenu.com/pages/data-sharing-opt-out have no <h1> headline, so visitors and search engines get no clear main topic.

  • 8 internal pages checked

    We fetched 8 pages linked from your homepage and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 8 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    10 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • About 642 words of copy

    The homepage carries about 642 words of visible text.

5 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “SHOP ALL”, “LEARN MORE” and “SHOP BOOSTS”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks, 8 customer or partner logos and a star rating.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Klaviyo, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sprinklenu.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Globo Mega Menu · Klaviyo Email Marketing Sms · Okendo · Triplewhale · Stape Remix · Upcart

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 27 issues on sprinklenu.com, including 8 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
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