Website review, no card needed
squadwear.com.au website review
Visit site (opens in a new tab)Reviewed 12 November 202615 issues · 55 checks
This review found 15 issues worth fixing on squadwear.com.au, 5 of them high impact, across 55 checks. The most urgent: 2 linked pages are broken. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
One score from every part of this review. How it works
Speed
Google's speed test didn't respond
Google's speed test didn't respond for this site, so speed and Core Web Vitals are not measured here. Your full playbook measures them.
Core Web Vitals
Not measured in this review.
Images and page weight
Page weight: 3.2 MB
3.2 MBYour homepage downloads 3.2 MB on a phone, 393 KiB of it images (12%). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (40 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Orphan list items
Some list items are not inside a list.
18 text elements with low contrast
18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
34 images without alt text
34 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is short (68 characters)
Your meta description is only 68 characters: “Your go-to supplier for quality uniforms and promotional merchandise”. 70 to 160 characters is enough to sell the click.
One H1 headline
Your <h1> is empty.
62 internal links, 5 external
The homepage links to 62 pages on squadwear.com.au and 5 external pages.
6 checks passed
Title: 48 characters
Your title is a healthy 48 characters: “Squadwear - Uniform Supply – Squadwear Australia”.
Canonical URL set
The canonical URL is https://squadwear.com.au/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://squadwear.com.au/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,260 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://squadwear.com.au/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages are broken
Your homepage links to https://squadwear.com.au/collections/helly-hansen and https://squadwear.com.au/collections/js-tops, which answer with an error. Visitors hit a dead end and search engines drop them.
2 pages without a meta description
https://squadwear.com.au/collections/all and https://squadwear.com.au/pages/supply-partners have no meta description, so Google writes the search snippet from whatever text it finds.
13 pages without an H1
https://squadwear.com.au/collections/all, https://squadwear.com.au/pages/contact-us, https://squadwear.com.au/collections, https://squadwear.com.au/pages/about-us, https://squadwear.com.au/pages/customisation and https://squadwear.com.au/pages/uniform-management and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
7 pages with very little text
https://squadwear.com.au/pages/contact-us, https://squadwear.com.au/collections, https://squadwear.com.au/pages/about-us, https://squadwear.com.au/pages/customisation, https://squadwear.com.au/pages/uniform-management and https://squadwear.com.au/pages/supply-partners and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
https://squadwear.com.au/collections/all took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
43 of 43 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
About 434 words of copy
The homepage carries about 434 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT US” and “BOOK A DISCOVERY CALL”.
9 calls to action
The homepage has 9 calls to action, for example “Contact Us”, “Book a Discovery Call” and “Shop Now”.
5 short forms
5 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at squadwear.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Buddha Mega Menu Navigation · Pro Warnings Notifications · Contact Form Ultimate · Sami B2b Lock · Instafeed · Common Ninja Logo Showcase · Aris Product Options · Klaviyo Email Marketing Sms · Tt Breadcrumbs Seo Schema · Inbox · Variant Title King · Tabs Studio · Fly Bundles Upsells · Swishlist · Quantity Break Limit Purchase · commoninja.com · pop-convert.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2024.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 15 issues on squadwear.com.au, including 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.