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squawkboxes.com website review

Visit site (opens in a new tab)Reviewed 11 November 202636 issues · 85 checks

This review found 36 issues worth fixing on squawkboxes.com, 17 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.4 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.3 s
May 30, 20262.2 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20261.9 s
Oct 31, 20261.8 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
131 ms111 msMay 23Nov 7119 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026113 ms
May 30, 2026113 ms
Jun 6, 2026113 ms
Jun 13, 2026116 ms
Jun 20, 2026120 ms
Jun 27, 2026121 ms
Jul 4, 2026121 ms
Jul 11, 2026120 ms
Jul 18, 2026116 ms
Jul 25, 2026113 ms
Aug 1, 2026114 ms
Aug 8, 2026121 ms
Aug 15, 2026123 ms
Aug 22, 2026129 ms
Aug 29, 2026128 ms
Sep 5, 2026128 ms
Sep 12, 2026129 ms
Sep 19, 2026129 ms
Sep 26, 2026129 ms
Oct 3, 2026129 ms
Oct 10, 2026129 ms
Oct 17, 2026129 ms
Oct 24, 2026128 ms
Oct 31, 2026122 ms
Nov 7, 2026119 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of squawkboxes.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. squawkboxes.com at 0.7 s0.7 s
  2. squawkboxes.com at 1.4 s1.4 s
  3. squawkboxes.com at 2.2 s2.2 s
  4. squawkboxes.com at 2.9 s2.9 s
  5. squawkboxes.com at 3.6 s3.6 s
  6. squawkboxes.com at 4.3 s4.3 s
  7. squawkboxes.com at 5.0 s5.0 s
  8. squawkboxes.com at 5.7 s5.7 s

Speed

12 to fix35
  • Reduce unused JavaScript

    4.4 s · 809 KiB

    About 809 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.

  • Render-blocking requests

    2.6 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

  • Improve image delivery

    1.4 s · 839 KiB

    16 images could be 839 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 221 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (221 KiB).

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, Google Tag Manager and Clarity and others), adding 3.8 MB and 1.3 s of main-thread time.

  • alia-prod.com adds 349 ms

    349 ms

    alia-prod.com costs a phone 349 ms of main-thread work and 278 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 109 ms

    109 ms

    Shopify costs a phone 109 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 201 ms

    201 ms

    Google Tag Manager costs a phone 201 ms of main-thread work and 437 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 151 ms

    151 ms

    rebuyengine.com costs a phone 151 ms of main-thread work and 713 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 109 ms

    109 ms

    Klaviyo costs a phone 109 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    100 ms · 58 KiB

    Polyfills for old browsers add 58 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    42 KiB

    About 42 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    10 ms · 7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 24.3 s

    24.3 s

    Your largest element takes 24.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “⭐⭐⭐⭐⭐ Rated 4.8/5 / Over 200,000 Boxes Shipped Subscribe To…”.

  • Time to Interactive: 25.8 s

    25.8 s

    The page becomes fully interactive after 25.8 s. Good is under 3.8 s.

  • Speed Index: 12.1 s

    12.1 s

    Visually, the page fills in at 12.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.258

    0.258

    The layout shifts by 0.258 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 349 ms

    349 ms

    Scripts block taps and scrolling for 349 ms in total while the page loads. Good is under 200 ms.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 127 ms

    127 ms

    Real visitors wait 127 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 499 ms

    499 ms

    Real visitors wait 499 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 27% faster for real visitors

    -27%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

6 to fix29
  • Page weight: 5.6 MB in 368 requests

    5.6 MB

    Your homepage downloads 5.6 MB in 368 requests on a phone: scripts 2.1 MB (121), images 1.7 MB (60) and other files 896 KiB (148). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    December_26_Product_Photos_Promo.webp weighs 1.8 MB. On a phone connection a single image that size takes seconds.

  • 14 images in older formats

    14 images (3.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 9 images below the first screen load straight away

    9 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    December_26_Product_Photos_Promo.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 6 images far larger than shown

    384 KiB

    6 images are downloaded at several times the size a phone draws them, for example December_26_Product_Photos_Promo.webp at 1,300 px wide, shown at 390 px. Resized copies would save about 384 KiB.

  • About 1.6 g of CO₂ per visit

    1.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 8694
  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 2 H1 headlines

    There are 2 <h1> headlines (“<img src="//squawkboxes.com/cdn/shop/files/Squawk…” and “Subscribe To The Ultimate Birdie Care Package”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 43 internal links, 6 external

    The homepage links to 43 pages on squawkboxes.com and 6 external pages.

7 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Unbox bird joy every month with themed boxes of exclusive bird toys and treats. Keep your bird happy, healthy, and ente…”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Squawk Box - The Monthly Bird Toy and Treat Box”.

  • Canonical URL set

    The canonical URL is https://squawkboxes.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://squawkboxes.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://squawkboxes.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,545 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without an H1

    https://squawkboxes.com/pages/choose-your-box, https://squawkboxes.com/pages/themes, https://squawkboxes.com/pages/reviews and https://squawkboxes.com/pages/about-us-1 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://squawkboxes.com/pages/reviews has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 2 small tap targets

    2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'contains')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,170 words of copy

    The homepage carries about 1,170 words of visible text.

5 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “How often will I get my Squawk Box?”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at squawkboxes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Judge Me Reviews · loox.io · smile.io · cloudfront.net · gorgias.chat · gojiberry.app · rebuyengine.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Austin

Upkeep, stack, hiring and company data from programmable.info

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