Website review, no card needed

squid.com.br logo

squid.com.br website review

Visit site (opens in a new tab)Reviewed 2 November 202643 issues · 72 checks

This review found 43 issues worth fixing on squid.com.br, 16 of them high impact, across 72 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.2 sMay 16Oct 312.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.3 s
Jul 11, 20262.2 s
Jul 18, 20262.3 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.5 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.5 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Oct 31, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
280 ms241 msMay 16Oct 31270 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026246 ms
May 23, 2026248 ms
May 30, 2026245 ms
Jun 6, 2026256 ms
Jun 13, 2026260 ms
Jun 20, 2026260 ms
Jun 27, 2026265 ms
Jul 4, 2026253 ms
Jul 11, 2026251 ms
Jul 18, 2026247 ms
Jul 25, 2026246 ms
Aug 1, 2026247 ms
Aug 8, 2026246 ms
Aug 15, 2026251 ms
Aug 22, 2026267 ms
Aug 29, 2026273 ms
Sep 5, 2026272 ms
Sep 12, 2026275 ms
Sep 19, 2026259 ms
Sep 26, 2026260 ms
Oct 3, 2026267 ms
Oct 10, 2026257 ms
Oct 17, 2026267 ms
Oct 24, 2026271 ms
Oct 31, 2026270 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of squid.com.br (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. squid.com.br at 0.8 s0.8 s
  2. squid.com.br at 1.5 s1.5 s
  3. squid.com.br at 2.3 s2.3 s
  4. squid.com.br at 3.1 s3.1 s
  5. squid.com.br at 3.8 s3.8 s
  6. squid.com.br at 4.6 s4.6 s
  7. squid.com.br at 5.4 s5.4 s
  8. squid.com.br at 6.1 s6.1 s

Speed

10 to fix32
  • Reduce unused JavaScript

    5.7 s · 900 KiB

    About 900 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.

  • Render-blocking requests

    2.7 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and goadopt.io and others), adding 2.3 MB and 2.0 s of main-thread time.

  • Use efficient cache lifetimes

    850 ms · 1.0 MB

    46 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

  • Google Tag Manager adds 824 ms

    824 ms

    Google Tag Manager costs a phone 824 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 605 ms. During a long task the page ignores taps.

  • Improve image delivery

    600 KiB

    2 images could be 600 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google CDN adds 440 ms

    440 ms

    Google CDN costs a phone 440 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 72 KiB

    About 72 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.1 s

    18.1 s

    Your largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to share analytics, advertising data, user d…”.

  • First Contentful Paint: 7.0 s

    7.0 s

    The first text or image appears after 7.0 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 22.1 s

    22.1 s

    The page becomes fully interactive after 22.1 s. Good is under 3.8 s.

  • Speed Index: 9.7 s

    9.7 s

    Visually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 270 ms

    270 ms

    Real visitors wait 270 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • 36 images without width and height

    36 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 246 ms to 270 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 762 ms

    762 ms

    Real visitors wait 762 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.066

    0.066

    The layout barely moves while loading (CLS 0.066, good is under 0.1).

Images and page weight

4 to fix50
  • 1 image over 500 KB

    squid.png weighs 515 KiB. On a phone connection a single image that size takes seconds.

  • Page weight: 3.8 MB in 105 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 105 requests on a phone: scripts 2.3 MB (22), images 1.0 MB (47) and other files 378 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (515 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    113 KiB

    1 image is downloaded at several times the size a phone draws it, for example team.webp at 1,920 px wide, shown at 390 px. Resized copies would save about 113 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (172 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.07 g of CO₂e: 128.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 7790
  • Unlabelled dropdowns

    3 dropdowns have no label.

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • 10 form fields without a label

    10 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9281
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (218 characters)

    Your meta description is 218 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at https://squid.com.br/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at squid.com.br/robots.txt, the first file search crawlers ask for.

  • Only 1 internal link

    The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

4 checks passed
  • One H1 headline

    Your main headline reads: “REAL PEOPLE MAKE CULTURE”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “Squid - Real People Make Culture”.

  • Canonical URL set

    The canonical URL is https://squid.com.br/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://squid.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (330 words), so crawlers that don't run JavaScript still read it.

Best practices

1 to fixGoogle 9693
  • 4 small tap targets

    4 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 33 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 9-field form

    Your longest form asks for 9 fields (9 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 278 words of copy

    The homepage carries about 278 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Clarity and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at squid.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Firebase Hosting

Hiring

Hiring
2 open roles
Teams
Engineering (2)
Job board
rippling

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 43 issues on squid.com.br, including 20 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25