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srilabs.com website review
Visit site (opens in a new tab)Reviewed 12 November 202644 issues · 88 checks
This review found 44 issues worth fixing on srilabs.com, 20 of them high impact, across 88 checks. The most urgent: page weight: 184.2 MB in 495 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #83,777 of 107,466 reviewed websitesbeats 19%
- #51,695 of 60,770 online storesbeats 12%
- #48,270 of 55,440 Shopify storesbeats 11%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 3.0 s |
| Oct 31, 2026 | 3.0 s |
| Nov 7, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 121 ms |
| May 30, 2026 | 131 ms |
| Jun 6, 2026 | 145 ms |
| Jun 13, 2026 | 153 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 153 ms |
| Jul 4, 2026 | 153 ms |
| Jul 11, 2026 | 153 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 153 ms |
| Aug 1, 2026 | 153 ms |
| Aug 8, 2026 | 147 ms |
| Aug 15, 2026 | 148 ms |
| Aug 22, 2026 | 147 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 163 ms |
| Sep 12, 2026 | 169 ms |
| Sep 19, 2026 | 170 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 171 ms |
| Oct 17, 2026 | 177 ms |
| Oct 24, 2026 | 179 ms |
| Oct 31, 2026 | 179 ms |
| Nov 7, 2026 | 181 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.2 s · 694 KiB28 files are served with short cache lifetimes, so returning visitors download them again (694 KiB).
Render-blocking requests
1.9 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Main-thread work: 13.6 s
A phone's processor spends 13.6 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,602 HTML elements
The page has 3,602 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Convert Insights, Optanon and Klaviyo and others), adding 1.6 MB and 1.6 s of main-thread time.
Reduce unused JavaScript
600 ms · 745 KiBAbout 745 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 769 ms. During a long task the page ignores taps.
Convert Insights adds 633 ms
633 msConvert Insights costs a phone 633 ms of main-thread work and 101 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 358 KiB9 images could be 358 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
300 ms · 106 KiBAbout 106 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 186 ms
186 msKlaviyo costs a phone 186 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 89 ms
89 msShopify costs a phone 89 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
azurefd.net adds 60 ms
60 msazurefd.net costs a phone 60 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 31 KiB31 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
40 KiBPolyfills for old browsers add 40 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 29 ms
29 msYour server sent the HTML in 29 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.8 s
9.8 sYour largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 17.9 s
17.9 sVisually, the page fills in at 17.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 25.0 s
25.0 sThe page becomes fully interactive after 25.0 s. Good is under 3.8 s.
Total Blocking Time: 1.8 s
1.8 sScripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.
Real-user INP: 294 ms
294 msReal visitors wait 294 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 43% slower for real visitors
+43%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 121 ms to 181 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 725 ms
725 msReal visitors wait 725 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 184.2 MB in 495 requests
184.2 MBYour homepage downloads 184.2 MB in 495 requests on a phone: media 178.7 MB (27), scripts 2.3 MB (216) and images 1.7 MB (47). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (202 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (60 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 52.2 g of CO₂ per visit
52.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 52.20 g of CO₂e: 6264.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (6 elements)
Scrollable region must have keyboard access: 6 elements on the page fail this check, rated serious by axe-core.
Hidden but focusable
5 elements hidden from screen readers can still receive keyboard focus.
ARIA commands must have an accessible name (4 elements)
ARIA commands must have an accessible name: 4 elements on the page fail this check, rated serious by axe-core.
22 images without alt text
22 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (8 characters)
Your title is only 8 characters: “SRI Labs”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
47 internal links, 3 external
The homepage links to 47 pages on srilabs.com and 3 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://srilabs.com/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://srilabs.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,497 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://srilabs.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://srilabs.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://srilabs.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
10 pages without a meta description
https://srilabs.com/collections/hair-tools, https://srilabs.com/collections/hair-care, https://srilabs.com/pages/about-us, https://srilabs.com/customer_authentication/redirect, https://srilabs.com/collections/all and https://srilabs.com/products/dryq-styleq-bundle and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
10 pages without an H1
https://srilabs.com/pages/about-us, https://srilabs.com/customer_authentication/redirect, https://srilabs.com/products/sri-dryq, https://srilabs.com/products/sri-styleq, https://srilabs.com/products/sri-stylewrap-pro and https://srilabs.com/products/sri-curlq-5-in-1-curling-kit-long-barrel and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://srilabs.com/products/sri-dryq, https://srilabs.com/products/sri-styleq and https://srilabs.com/products/sri-curlq-5-in-1-curling-kit-long-barrel have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=21000601&tm=gtm002&Ver=2&mid=fb9d64c6-efd4-4f2c-b961-720e5bb91cc2&bo=1&sid=aebfbee0de9d11f19a8427ec34163db8&vid=aebfcc10de9d11f1a70045edc8347d22&vids=1&msclkid=N&pi=91.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
20 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 9 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,262 words of copy
The homepage carries about 1,262 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
5 calls to action
The homepage has 5 calls to action, for example “SHOP NOW” and “Shop Now”.
8 short forms
8 short forms (0 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
50 cookies set on arrival
50Opening the homepage sets 50 cookies, 2 of them by other companies (measured from a US location before any click).
58 other companies contacted
Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at srilabs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Noindexly · Judge Me Reviews · Uppromote Affiliate · Growi Creator Management · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Amazon Reviews · Affliate By Secomapp · Checkout Lab · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on srilabs.com, including 21 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.