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stanhome.it website review
Visit site (opens in a new tab)Reviewed 9 November 202632 issues · 86 checks
This review found 32 issues worth fixing on stanhome.it, 13 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #36,942 of 108,877 reviewed websitesbeats 60%
- #24,671 of 61,767 online storesbeats 54%
- #23,816 of 56,365 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 154 ms |
| May 30, 2026 | 156 ms |
| Jun 6, 2026 | 157 ms |
| Jun 13, 2026 | 160 ms |
| Jun 20, 2026 | 161 ms |
| Jun 27, 2026 | 162 ms |
| Jul 4, 2026 | 166 ms |
| Jul 11, 2026 | 165 ms |
| Jul 18, 2026 | 165 ms |
| Jul 25, 2026 | 163 ms |
| Aug 1, 2026 | 165 ms |
| Aug 8, 2026 | 171 ms |
| Aug 15, 2026 | 175 ms |
| Aug 22, 2026 | 178 ms |
| Aug 29, 2026 | 179 ms |
| Sep 5, 2026 | 181 ms |
| Sep 12, 2026 | 186 ms |
| Sep 19, 2026 | 191 ms |
| Sep 26, 2026 | 195 ms |
| Oct 3, 2026 | 194 ms |
| Oct 10, 2026 | 194 ms |
| Oct 17, 2026 | 195 ms |
| Oct 24, 2026 | 196 ms |
| Oct 31, 2026 | 193 ms |
| Nov 7, 2026 | 191 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.3 s
3.1 s
3.9 s
4.7 s
5.5 s
6.3 s
Speed
Improve image delivery
1.3 s · 306 KiB5 images could be 306 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.
Font display
1.1 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.1 s).
Render-blocking requests
1.0 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and Optanon and others), adding 1.3 MB and 377 ms of main-thread time.
Reduce unused JavaScript
502 KiBAbout 502 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 786 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,741 HTML elements
The page has 2,741 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 161 ms
161 msShopify costs a phone 161 ms of main-thread work and 618 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 100 ms
100 msKlaviyo costs a phone 100 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
88 KiB14 files are served with short cache lifetimes, so returning visitors download them again (88 KiB).
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 78 ms. During a long task the page ignores taps.
Legacy JavaScript
34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need.
Reduce unused CSS
34 KiBAbout 34 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Duplicated JavaScript
5 KiB5 KiB JavaScript is shipped twice across bundles.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 78 ms
78 msYour server sent the HTML in 78 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 8.0 s
8.0 sReal visitors wait 8.0 s for the page to respond to a tap (75th percentile). Good is under 200 ms.
Time to Interactive: 16.3 s
16.3 sThe page becomes fully interactive after 16.3 s. Good is under 3.8 s.
Largest Contentful Paint: 6.2 s
6.2 sYour largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 8.1 s
8.1 sVisually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 154 ms to 191 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 521 ms
521 msReal visitors wait 521 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.072
0.072The layout barely moves while loading (CLS 0.072, good is under 0.1).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 95 ms
95 msScripts block the page for only 95 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.1 MB in 225 requests
3.1 MBYour homepage downloads 3.1 MB in 225 requests on a phone: scripts 1.2 MB (94), other files 719 KiB (52) and images 698 KiB (26). Under 2 MB keeps phones on slow connections fast.
3 images below the first screen load straight away
3 images further down the page (94 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.88 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
34 text elements with low contrast
34 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 40 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (15 characters)
Your title is only 15 characters: “Stanhome italia”. Between 30 and 65 characters leaves room to say what you do and for whom.
One H1 headline
Your <h1> is empty.
286 internal links, 16 external
The homepage links to 286 pages on stanhome.it and 16 external pages.
6 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Prodotti unici per la cura della casa e della famiglia da Stanhome. Eccellenza e supporto personalizzato dei nostri dea…”.
Canonical URL set
The canonical URL is https://www.stanhome.it/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.stanhome.it/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,195 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.stanhome.it/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://www.stanhome.it/pages/find-a-vendor and https://www.stanhome.it/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.stanhome.it/pages/find-a-vendor has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 148 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
15 small tap targets
15 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 846 words of copy
The homepage carries about 846 words of visible text.
4 checks passed
18 short forms
18 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stanhome.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Oxi Social Login Wishlist · Klaviyo Email Marketing Sms · Forms · Swym Wishlist Plus · redirectify.app
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Employees
- 300
- Headquarters
- Rome
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on stanhome.it, including 16 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.