starassurance.com website review

49 files are served with short cache lifetimes, so returning visitors download them again (10.6 MB).

6 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.1 s faster on a phone.

21 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.0 s.

About 353 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

About 278 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google Tag Manager, JSDelivr CDN and jQuery CDN and others), adding 8.1 MB and 524 ms of main-thread time.

platformstyles.com costs a phone 21 ms of main-thread work and 7.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 353 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.5 s on main-thread work while loading, 982 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

12 long tasks block the main thread while loading, the longest for 251 ms. During a long task the page ignores taps.

63 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 9.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 7.5 s (75th percentile). Good is under 1.8 s.

Your largest element takes 34.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Helping you, your family, and your business stay protected.”.

The page becomes fully interactive after 35.7 s. Good is under 3.8 s.

The first text or image appears after 7.1 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

Real visitors wait 232 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 567 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 198 ms to 239 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 9.3 s to 9.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 14.0 MB in 115 requests on a phone: images 12.8 MB (40), scripts 807 KiB (25) and stylesheets 318 KiB (12). Under 2 MB keeps phones on slow connections fast.

2 images weigh 6.7 MB together. On a phone connection a single image that size takes seconds.

3 images (181 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (44 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 3.98 g of CO₂e: 477.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 buttons have no accessible name, so screen readers announce just “button”.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 6 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

A phone browser shows 335 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'addEventListener')”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Large scripts ship without source maps.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 335 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.