starpilwax.com website review

A phone's processor spends 13.2 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (cloudfront.net, Google Tag Manager and POWr and others), adding 14.1 MB and 1.6 s of main-thread time.

About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

Shopify costs a phone 230 ms of main-thread work and 12.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

32 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

8 images could be 126 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 386 ms. During a long task the page ignores taps.

cloudfront.net costs a phone 322 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 296 ms of main-thread work and 439 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,283 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Hubspot costs a phone 129 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 35.7 s. Good is under 3.8 s.

Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “You voted it Best Wax Pot. Two years running. Starpil Profe…”.

Scripts block taps and scrolling for 756 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 287 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 188 ms to 238 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 18.2 MB in 355 requests on a phone: media 11.7 MB (5), scripts 2.8 MB (121) and other files 2.6 MB (172). Under 2 MB keeps phones on slow connections fast.

starpil-jellymask-review-mobile-1200x1270.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 5.17 g of CO₂e: 620.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 tap targets are too small or too close together to hit reliably with a finger.

1 image has no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

7 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is 77 characters, so Google will cut it off around 60: “Professional Wax for Hair Removal - Best Wax Distributor in USA – Starpil Wax”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“” and “Kits for Every”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 118 pages on starpilwax.com and 28 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.starpilwax.com/collections/just-restocked, https://www.starpilwax.com/collections/professional-wax-kits, https://www.starpilwax.com/collections/professional-warmers-tools, https://www.starpilwax.com/pages/propricingsignup, https://www.starpilwax.com/pages/professional-facial-waxing-products-for-estheticians-salons and https://www.starpilwax.com/pages/luxury-waxing-products have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.starpilwax.com/pages/propricingsignup, whose canonical is https://www.starpilwax.com/pages/pro-pricing-signup. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.starpilwax.com/collections, https://www.starpilwax.com/pages/professional-facial-waxing-products-for-estheticians-salons and https://www.starpilwax.com/pages/luxury-waxing-products have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

10 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 errors were logged to the browser console while the page loaded, for example “klaviyo.init is not a function”.

Social proof on the homepage: 116 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 767 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Klaviyo and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 29 cookies, 5 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.