starranch.com website review

6 images could be 835 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.3 s faster on a phone.

About 274 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

44 files are served with short cache lifetimes, so returning visitors download them again (23.5 MB).

Your mobile performance score is 57 (desktop: 81). Pages that score under 90 lose visitors before the first paint.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 third-party services load with your homepage (Google Tag Manager, AddToAny and Mailchimp and others), adding 387 KiB and 96 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 60 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 16.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The finest fruit, from our trees to your tabletop”.

The page becomes fully interactive after 16.5 s. Good is under 3.8 s.

The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 61.5 MB in 69 requests on a phone: media 58.4 MB (7), images 2.3 MB (16) and scripts 567 KiB (21). Under 2 MB keeps phones on slow connections fast.

sustainable_farming2.jpg weighs 667 KiB. On a phone connection a single image that size takes seconds.

3 images (804 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images further down the page (772 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 17.43 g of CO₂e: 2092.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is 287 characters, so Google will cut it off around 60: “Starr Ranch Growers – Starr Ranch Growers was founded in the heart of Washington’s apple …”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

1 link has no real href, so search engines can't follow it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 26 pages on starranch.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://starranch.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://starranch.com/cherries and https://starranch.com/recipe_cat/cherries all use the title “Cherries – Starr Ranch Growers”. Search engines can't tell which page to show for a search, so each competes with the others.

https://starranch.com/careers, https://starranch.com/about, https://starranch.com/contact, https://starranch.com/fresh-fruit, https://starranch.com/juici-apples and https://starranch.com/karma and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://starranch.com/careers, https://starranch.com/about, https://starranch.com/contact, https://starranch.com/fresh-fruit, https://starranch.com/karma and https://starranch.com/apples and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://starranch.com/contact, https://starranch.com/karma and https://starranch.com/partner-resources have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 13 pages linked from your homepage and read each the way a search engine does.

1 image failed to load on a phone, for example https://starranch.com/.

5 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 261 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.