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starymagic.com website review

Visit site (opens in a new tab)Reviewed 9 November 202629 issues · 75 checks

This review found 29 issues worth fixing on starymagic.com, 7 of them high impact, across 75 checks. The most urgent: main-thread work: 5.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.7 sSep 5Oct 173.4 s
Show as table
DateReal-visitor load time (LCP)
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.8 s
Sep 26, 20262.8 s
Oct 3, 20263.1 s
Oct 10, 20263.3 s
Oct 17, 20263.4 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of starymagic.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. starymagic.com at 0.9 s0.9 s
  2. starymagic.com at 1.9 s1.9 s
  3. starymagic.com at 2.8 s2.8 s
  4. starymagic.com at 3.8 s3.8 s
  5. starymagic.com at 4.7 s4.7 s
  6. starymagic.com at 5.7 s5.7 s
  7. starymagic.com at 6.6 s6.6 s
  8. starymagic.com at 7.6 s7.6 s

Speed

9 to fix59
  • Main-thread work: 5.0 s

    A phone's processor spends 5.0 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,941 HTML elements

    The page has 4,941 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused JavaScript

    150 ms · 529 KiB

    About 529 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Shopify, automizely.com and automizely-analytics.com and others), adding 1.3 MB and 399 ms of main-thread time.

  • Shopify adds 349 ms

    349 ms

    Shopify costs a phone 349 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 34 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (34 KiB).

  • Improve image delivery

    294 KiB

    8 images could be 294 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    150 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.

  • Minify JavaScript

    21 KiB

    21 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix53
  • Largest Contentful Paint: 6.9 s

    6.9 s

    Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.3 s

    14.3 s

    The page becomes fully interactive after 14.3 s. Good is under 3.8 s.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.212

    0.212

    The layout shifts by 0.212 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 165 ms

    165 ms

    Scripts block the page for only 165 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix81
  • Page weight: 3.2 MB in 325 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 325 requests on a phone: scripts 1.2 MB (133), other files 830 KiB (113) and images 746 KiB (27). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    il_fullxfull.5220545280_84eg.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (34 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9593
  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 55 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Starymagic-Timeless cross jewelry, crafted for faith and everyday grac”.

  • One H1 headline

    Your <h1> is empty.

  • 157 internal links, 11 external

    The homepage links to 157 pages on starymagic.com and 11 external pages.

6 checks passed
  • Meta description: 86 characters

    Your meta description is 86 characters: “Free shipping & returns. Timeless cross jewelry, crafted for faith and everyday grace.”.

  • Canonical URL set

    The canonical URL is https://starymagic.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://starymagic.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,261 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://starymagic.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88
  • 2 pages without a meta description

    https://starymagic.com/collections/all and https://starymagic.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://starymagic.com/collections/bracelets and https://starymagic.com/collections/minimal-rings use the same meta description. A description written for each page earns more clicks.

  • 9 pages without an H1

    https://starymagic.com/collections/all, https://starymagic.com/collections/cross-necklace, https://starymagic.com/collections/bracelets, https://starymagic.com/collections/minimal-rings, https://starymagic.com/collections/cross-ring and https://starymagic.com/collections/cross-bracelet and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

2 checks passed
  • Tap targets are thumb-sized

    24 of 28 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • About 821 words of copy

    The homepage carries about 821 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Shop”, “Shop Now” and “Contact”.

  • 10 short forms

    10 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks, a star rating and 1 trust badge.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at starymagic.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Inbox · King Product Options · Judge Me Reviews · Aftership Tracking · Ecomposer Builder · Event Promotion Bar · Forms · Ecomsend · Trustshop · automizely.com · trustedsite.com · hextom.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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