state.com website review

1 image could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.5 s faster on a phone.

About 163 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

6 third-party services load with your homepage (Google Tag Manager, Clarity and flagcdn.com and others), adding 225 KiB and 242 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 114 ms. During a long task the page ignores taps.

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

1 file is served with short cache lifetimes, so returning visitors download them again (10 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “State Oracle animated guide”.

The page becomes fully interactive after 17.3 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 89 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Animated_People_Lo.gif weighs 1.7 MB. On a phone connection a single image that size takes seconds.

Your homepage downloads 2.6 MB in 58 requests on a phone: images 1.8 MB (6), scripts 581 KiB (26) and fonts 179 KiB (4). Under 2 MB keeps phones on slow connections fast.

1 image (1.7 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Your title is 67 characters, so Google will cut it off around 60: “State — United States — Better discussions for a stronger democracy”.

The homepage links to only 3 pages on your own site, so visitors and crawlers find few routes into the rest of it.

https://state.com/us/explore has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 1 page linked from your homepage and read each the way a search engine does.

3 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 36 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.