stateofplay.com website review

74 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

3 images could be 884 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.0 s faster on a phone.

41 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 67 (desktop: 86). Pages that score under 90 lose visitors before the first paint.

About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).

2 long tasks block the main thread while loading, the longest for 89 ms. During a long task the page ignores taps.

About 23 KiB of JavaScript is downloaded but never used on this page.

1 third-party service load with your homepage (Cloudflare), adding 10 KiB and 10 ms of main-thread time.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 10.7 s. Good is under 3.8 s.

Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

9 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 images are downloaded at several times the size a phone draws them, for example Boston-Bar-scaled.jpg at 2,048 px wide, shown at 193 px. Resized copies would save about 885 KiB.

3 images (962 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images further down the page (962 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 55.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h5 and h1 → h4), which makes the page harder to scan with a screen reader.

Your title is only 24 characters: “Homepage - State Of Play”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“Play is at the heart of everything we do” and “Get in touch”). One clear main headline is easier for people and search engines.

The homepage links to 16 pages on stateofplay.com and 0 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 6 pages linked from your homepage and read each the way a search engine does.

6 errors were logged to the browser console while the page loaded, for example “Access to font at 'https://stateofplay.com/wp-content/uploads/2022/06/gothambook-webfont.woff2' from origin 'https://ww…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 101 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.