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steals.com website review
Visit site (opens in a new tab)Reviewed 5 November 202646 issues · 110 checks
This review found 46 issues worth fixing on steals.com, 19 of them high impact, across 110 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #65,464 of 81,714 reviewed websitesbeats 17%
- #35,381 of 40,518 online storesbeats 10%
- #32,148 of 35,898 Shopify storesbeats 8%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 255 ms |
| May 23, 2026 | 244 ms |
| May 30, 2026 | 263 ms |
| Jun 6, 2026 | 270 ms |
| Jun 13, 2026 | 281 ms |
| Jun 20, 2026 | 281 ms |
| Jun 27, 2026 | 286 ms |
| Jul 4, 2026 | 292 ms |
| Jul 11, 2026 | 279 ms |
| Jul 18, 2026 | 272 ms |
| Jul 25, 2026 | 268 ms |
| Aug 1, 2026 | 262 ms |
| Aug 8, 2026 | 275 ms |
| Aug 15, 2026 | 279 ms |
| Aug 22, 2026 | 280 ms |
| Aug 29, 2026 | 285 ms |
| Sep 5, 2026 | 264 ms |
| Sep 12, 2026 | 272 ms |
| Sep 19, 2026 | 276 ms |
| Sep 26, 2026 | 273 ms |
| Oct 3, 2026 | 291 ms |
| Oct 10, 2026 | 289 ms |
| Oct 17, 2026 | 260 ms |
| Oct 24, 2026 | 253 ms |
| Oct 31, 2026 | 204 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.3 s
4.4 s
5.5 s
6.6 s
7.7 s
8.8 s
steals.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
4.0 s · 845 KiBAbout 845 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.
Use efficient cache lifetimes
1.5 s · 384 KiB28 files are served with short cache lifetimes, so returning visitors download them again (384 KiB).
Render-blocking requests
1.1 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
7,106 HTML elements
The page has 7,106 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 6.6 s
A phone's processor spends 6.6 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Shopify and omnisnippet1.com and others), adding 4.3 MB and 1.2 s of main-thread time.
Reduce unused CSS
900 ms · 137 KiBAbout 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
Google CDN adds 702 ms
702 msGoogle CDN costs a phone 702 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 228 ms
228 msShopify costs a phone 228 ms of main-thread work and 2.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
446 KiB4 images could be 446 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify CSS
150 ms · 17 KiB17 KiB could be saved by minifying CSS.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 157 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 21 ms
21 msYour server sent the HTML in 21 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.2 s
4.2 sReal visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.0 s
4.0 sReal visitors see the first content after 4.0 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 37.1 s
37.1 sYour largest element takes 37.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 37.6 s
37.6 sThe page becomes fully interactive after 37.6 s. Good is under 3.8 s.
Speed Index: 14.9 s
14.9 sVisually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.
Real-user INP: 347 ms
347 msReal visitors wait 347 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 805 ms
805 msReal visitors wait 805 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 534 ms
534 msScripts block taps and scrolling for 534 ms in total while the page loads. Good is under 200 ms.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 255 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 8.8 MB in 602 requests
8.8 MBYour homepage downloads 8.8 MB in 602 requests on a phone: other files 3.2 MB (260), scripts 2.3 MB (163) and images 2.2 MB (134). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
526 KiB3 images are downloaded at several times the size a phone draws them, for example wrefseg.png at 900 px wide, shown at 130 px. Resized copies would save about 526 KiB.
About 2.5 g of CO₂ per visit
2.49 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.49 g of CO₂e: 298.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Invalid ARIA attributes
4 elements use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (7 elements)
Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 165 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (196 characters)
Your meta description is 196 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization, Store and WebSite) but with 1 problem, for example “WebSite: url is not an absolute URL ("steals.com")”.
317 internal links, 1 external
The homepage links to 317 pages on steals.com and 1 external page.
5 checks passed
Title: 62 characters
Your title is a healthy 62 characters: “Shop the Best Deals on Fashion for Men, Women, & Kids – Steals”.
Canonical URL set
The canonical URL is https://steals.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://steals.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,336 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
/collections/nre-arrivals-this-week, /collections/women-luxury, /collections/womens-coats-and-jackets and /collections/womens-loungewear have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
/collections/nre-arrivals-this-week, /collections/women, /collections/womens-featured, /collections/women-luxury, /collections/womens-blazer and /collections/womens-coats-and-jackets and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
166 small tap targets
166 of 235 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Requests the notification permission on page load
Requests the notification permission on page load.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (steals.com).
Valid certificate (59 days left)
The certificate from Let's Encrypt · YE2 verifies for steals.com and is valid for another 59 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://steals.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 41 links work
All 41 links checked from your homepage (40 internal, 1 external) answered without errors.
Domain and trust
No CAA record
steals.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
steals.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearssteals.com was registered in Aug 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
steals.com is registered until Aug 2027.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,241 words of copy
The homepage carries about 1,241 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP WOMEN” and “SHOP MEN”.
14 calls to action
The homepage has 14 calls to action, for example “Last Call”, “SHOP WOMEN” and “SHOP MEN”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 125 testimonial or review blocks, a star rating and 2 trust badges.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be steals.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mailgun.org include:dc-aa8e722993._spfm.steals.com ~all”.
DKIM signing found
A DKIM key is published (selector “k1”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Seo Manager Venntov · Redo · Xcloud Search Filter · Wishlist Hero · Simprosys Google Shopping Feed · Judge Me Reviews · Google Youtube · Omnisend · rakutenadvertising.io · snapchat.com · getredo.com · kxcdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Salt Lake City
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on steals.com, including 21 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.