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stemma.fi website review

Visit site (opens in a new tab)Reviewed 8 November 202636 issues · 86 checks

This review found 36 issues worth fixing on stemma.fi, 8 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
210 ms141 msMay 16Oct 31202 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026160 ms
May 23, 2026156 ms
May 30, 2026154 ms
Jun 6, 2026152 ms
Jun 13, 2026154 ms
Jun 20, 2026156 ms
Jun 27, 2026156 ms
Jul 4, 2026157 ms
Jul 11, 2026152 ms
Jul 18, 2026149 ms
Jul 25, 2026152 ms
Aug 1, 2026153 ms
Aug 8, 2026160 ms
Aug 15, 2026163 ms
Aug 22, 2026165 ms
Aug 29, 2026167 ms
Sep 5, 2026167 ms
Sep 12, 2026170 ms
Sep 19, 2026172 ms
Sep 26, 2026174 ms
Oct 3, 2026178 ms
Oct 10, 2026180 ms
Oct 17, 2026186 ms
Oct 24, 2026194 ms
Oct 31, 2026202 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of stemma.fi (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stemma.fi at 0.4 s0.4 s
  2. stemma.fi at 0.8 s0.8 s
  3. stemma.fi at 1.1 s1.1 s
  4. stemma.fi at 1.5 s1.5 s
  5. stemma.fi at 1.9 s1.9 s
  6. stemma.fi at 2.3 s2.3 s
  7. stemma.fi at 2.6 s2.6 s
  8. stemma.fi at 3.0 s3.0 s

Speed

11 to fix73
  • Improve image delivery

    1.0 s · 267 KiB

    13 images could be 267 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • 3,279 HTML elements

    The page has 3,279 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Lucky Orange, Google Tag Manager and Klaviyo and others), adding 1.2 MB and 857 ms of main-thread time.

  • Render-blocking requests

    650 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 519 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    391 KiB

    About 391 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Lucky Orange adds 347 ms

    347 ms

    Lucky Orange costs a phone 347 ms of main-thread work and 103 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 270 ms

    270 ms

    Google Tag Manager costs a phone 270 ms of main-thread work and 334 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 30 ms

    30 ms

    Shopify costs a phone 30 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    30 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 30 ms

    30 ms

    Your server sent the HTML in 30 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 16.2 s

    16.2 s

    The page becomes fully interactive after 16.2 s. Good is under 3.8 s.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 160 ms to 202 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.9 s

    3.9 s

    Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 458 ms

    458 ms

    Scripts block taps and scrolling for 458 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 200 ms

    200 ms

    Real visitors wait 200 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 451 ms

    451 ms

    Real visitors wait 451 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 3.2 MB in 266 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 266 requests on a phone: scripts 1.1 MB (71), images 1.0 MB (52) and other files 876 KiB (117). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9192
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 60 form fields without a label

    60 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (22 elements)

    Alternative text of images should not be repeated as text: 22 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.stemma.fi/sitemap.xml, so Google discovers your pages only by following links.

  • 208 internal links, 4 external

    The homepage links to 208 pages on stemma.fi and 4 external pages.

6 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Stemmasta saat laadukkaat ja kestävät huonekalut elämänmakuisiin koteihin, rehtiin hintaan. Tilaa verkkokaupasta tai no…”.

  • One H1 headline

    Your main headline reads: “Sinustako seuraava Stemma-kauppias?”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Stemma on aidosti kotimainen ja reilu huonekalukauppa – Stemma.fi”.

  • Canonical URL set

    The canonical URL is https://www.stemma.fi/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (592 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    /pages/tuotemerkit has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /pages/stemma-paikallinen-verkkokauppasi has no <h1> headline, so visitors and search engines get no clear main topic.

  • 14 pages slow to respond

    /pages/maksutavat-ja-rahoitus, /pages/stemma-paikallinen-verkkokauppasi, /pages/tuotemerkit, /collections/nojatuolit, /products/lahjakortti-stemma-fi-verkkokauppaan and /collections/kotimaiset-tuotteet and 8 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 171 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9271
  • 3 broken images

    3 images failed to load on a phone, for example https://beacon.krxd.net/event.gif?event_id=OjlW6BOg&event_type=default&pixel_audience_id=ros.

  • 41 small tap targets

    41 of 101 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 483 words of copy

    The homepage carries about 483 words of visible text.

3 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stemma.fi, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Founded
1974
Headquarters
Jyväskylä

Upkeep, stack, hiring and company data from programmable.info

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