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stepsstone.net website review

Visit site (opens in a new tab)Reviewed 21 October 202655 issues · 100 checks

This review found 55 issues worth fixing on stepsstone.net, 26 of them high impact, across 100 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
8.2 s2.1 sMay 2Oct 176.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.7 s
May 9, 20263.6 s
May 16, 20263.5 s
May 23, 20263.1 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20263.0 s
Jul 4, 20262.9 s
Jul 11, 20263.0 s
Jul 18, 20263.1 s
Jul 25, 20263.2 s
Aug 1, 20263.2 s
Aug 8, 20263.4 s
Aug 15, 20263.6 s
Aug 22, 20265.8 s
Aug 29, 20267.2 s
Sep 5, 20267.4 s
Sep 12, 20267.5 s
Sep 19, 20267.4 s
Sep 26, 20267.2 s
Oct 3, 20267.0 s
Oct 10, 20266.7 s
Oct 17, 20266.5 s
Real-visitor tap response (INP)75th percentile, phones
549 ms150 msMay 2Oct 17472 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026246 ms
May 9, 2026234 ms
May 16, 2026238 ms
May 23, 2026231 ms
May 30, 2026212 ms
Jun 6, 2026217 ms
Jun 13, 2026217 ms
Jun 20, 2026214 ms
Jun 27, 2026225 ms
Jul 4, 2026230 ms
Jul 11, 2026226 ms
Jul 18, 2026216 ms
Jul 25, 2026202 ms
Aug 1, 2026196 ms
Aug 8, 2026197 ms
Aug 15, 2026225 ms
Aug 22, 2026296 ms
Aug 29, 2026451 ms
Sep 5, 2026495 ms
Sep 12, 2026498 ms
Sep 19, 2026503 ms
Sep 26, 2026497 ms
Oct 3, 2026477 ms
Oct 10, 2026476 ms
Oct 17, 2026472 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of stepsstone.net (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stepsstone.net at 1.7 s1.7 s
  2. stepsstone.net at 3.4 s3.4 s
  3. stepsstone.net at 5.1 s5.1 s
  4. stepsstone.net at 6.9 s6.9 s
  5. stepsstone.net at 8.6 s8.6 s
  6. stepsstone.net at 10.3 s10.3 s
  7. stepsstone.net at 12.0 s12.0 s
  8. stepsstone.net at 13.7 s13.7 s

Speed

19 to fix30
  • Render-blocking requests

    8.1 s

    41 files block the first paint until they finish downloading. Deferring or inlining them could save about 8.1 s.

  • Reduce unused CSS

    4.7 s · 1.1 MB

    About 1.1 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • YouTube adds 1.2 s

    1.2 s

    YouTube costs a phone 1.2 s of main-thread work and 3.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 1.0 s

    1.0 s

    Google Tag Manager costs a phone 1.0 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    1.1 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.1 s).

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30 (desktop: 38). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.1 s

    A phone's processor spends 7.1 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,682 HTML elements

    The page has 3,682 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    3.8 MB

    About 3.8 MB of JavaScript is downloaded but never used on this page.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and cloudfront.net and others), adding 7.0 MB and 2.7 s of main-thread time.

  • Improve image delivery

    500 ms · 2.0 MB

    6 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Use efficient cache lifetimes

    1.8 MB

    59 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).

  • Document request latency

    700 ms · 279 KiB

    The HTML itself could arrive about 700 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 743 ms. During a long task the page ignores taps.

  • Reduce initial server response time

    683 ms

    Reduce initial server response time. Google estimates savings of 683 ms on a phone.

  • Minify JavaScript

    262 KiB

    262 KiB could be saved by minifying JavaScript.

  • sell.do adds 60 ms

    60 ms

    sell.do costs a phone 60 ms of main-thread work and 837 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • livhousing.com adds 23 ms

    23 ms

    livhousing.com costs a phone 23 ms of main-thread work and 554 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Server response: 783 ms

    783 ms

    Your server takes 783 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • Legacy JavaScript

    94 KiB

    Polyfills for old browsers add 94 KiB JavaScript that modern phones do not need.

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.6 s

    4.6 s

    Real visitors wait 4.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.5 s

    3.5 s

    Real visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 11.4 s

    11.4 s

    The first text or image appears after 11.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 13.2 s

    13.2 s

    Your largest element takes 13.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Finding the right property is more than selecting a locatio…”.

  • Speed Index: 33.5 s

    33.5 s

    Visually, the page fills in at 33.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 69.0 s

    69.0 s

    The page becomes fully interactive after 69.0 s. Good is under 3.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 358 ms

    358 ms

    Real visitors wait 358 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 98% slower for real visitors

    +98%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 246 ms to 472 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 80% slower for real visitors

    +80%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.7 s to 6.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.04

    0.04

    The layout barely moves while loading (CLS 0.04, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 15.4 MB in 341 requests

    15.4 MB

    Your homepage downloads 15.4 MB in 341 requests on a phone: scripts 7.7 MB (118), images 4.3 MB (44) and stylesheets 1.5 MB (53). Under 2 MB keeps phones on slow connections fast.

  • 11 images in older formats

    11 images (803 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 11 images below the first screen load straight away

    11 images further down the page (820 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.4 g of CO₂ per visit

    4.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.37 g of CO₂e: 524.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

14 to fixGoogle 6983
  • Certain ARIA roles must be contained by particular parents (5 elements)

    Certain ARIA roles must be contained by particular parents: 5 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 14 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Top Real Estate Developers & Land Promoters in Chennai | StepsStone”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 191 internal links, 33 external

    The homepage links to 191 pages on stepsstone.net and 33 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “StepsStone Promoters Pvt Ltd is one of Chennai's leading real estate developers and land promoters. Explore premium apa…”.

  • One H1 headline

    Your main headline reads: “Leading Real Estate Developers in Chennai”.

  • Canonical URL set

    The canonical URL is https://stepsstone.in/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://stepsstone.in/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://stepsstone.in/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,490 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 5 pages slow to respond

    https://stepsstone.in/join-venture, https://stepsstone.in/channel-partner, https://stepsstone.in/apartments/mogappair-west, https://stepsstone.in/apartments/completed and https://stepsstone.in/apartments/artithaa-west-mambalam took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 74 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://stepsstone.in/.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    66 of 74 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,166 words of copy

    The homepage carries about 2,166 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Schedule A Visit” and “Join Venture”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Call Us: +91 93828 93828”, “Join Venture” and “Contact Us”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 3 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stepsstone.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 55 issues on stepsstone.net, including 31 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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