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stethoscope.ca website review

Visit site (opens in a new tab)Reviewed 7 November 202623 issues · 73 checks

This review found 23 issues worth fixing on stethoscope.ca, 9 of them high impact, across 73 checks. The most urgent: page weight: 16.4 MB in 298 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
867 ms757 msMay 16Oct 31770 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026825 ms
May 23, 2026825 ms
May 30, 2026796 ms
Jun 6, 2026813 ms
Jun 13, 2026786 ms
Jun 20, 2026788 ms
Jun 27, 2026811 ms
Jul 4, 2026805 ms
Jul 11, 2026831 ms
Jul 18, 2026829 ms
Jul 25, 2026824 ms
Aug 1, 2026831 ms
Aug 8, 2026828 ms
Aug 15, 2026845 ms
Aug 22, 2026854 ms
Aug 29, 2026851 ms
Sep 5, 2026851 ms
Sep 12, 2026845 ms
Sep 19, 2026846 ms
Sep 26, 2026836 ms
Oct 3, 2026832 ms
Oct 10, 2026835 ms
Oct 17, 2026801 ms
Oct 24, 2026789 ms
Oct 31, 2026770 ms
Real-visitor tap response (INP)75th percentile, phones
75 ms69 msMay 16Oct 3173 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202671 ms
May 23, 202671 ms
May 30, 202671 ms
Jun 6, 202673 ms
Jun 13, 202671 ms
Jun 20, 202671 ms
Jun 27, 202671 ms
Jul 4, 202670 ms
Jul 11, 202671 ms
Jul 18, 202672 ms
Jul 25, 202672 ms
Aug 1, 202673 ms
Aug 8, 202673 ms
Aug 15, 202672 ms
Aug 22, 202671 ms
Aug 29, 202671 ms
Sep 5, 202671 ms
Sep 12, 202671 ms
Sep 19, 202674 ms
Sep 26, 202671 ms
Oct 3, 202671 ms
Oct 10, 202672 ms
Oct 17, 202671 ms
Oct 24, 202674 ms
Oct 31, 202673 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of stethoscope.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stethoscope.ca at 0.4 s0.4 s
  2. stethoscope.ca at 0.8 s0.8 s
  3. stethoscope.ca at 1.1 s1.1 s
  4. stethoscope.ca at 1.5 s1.5 s
  5. stethoscope.ca at 1.9 s1.9 s
  6. stethoscope.ca at 2.3 s2.3 s
  7. stethoscope.ca at 2.6 s2.6 s
  8. stethoscope.ca at 3.0 s3.0 s

Speed

7 to fix46
  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    910 ms · 567 KiB

    About 567 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 910 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (frontapp.com, Clarity and Google Tag Manager and others), adding 1.2 MB and 1.2 s of main-thread time.

  • frontapp.com adds 604 ms

    604 ms

    frontapp.com costs a phone 604 ms of main-thread work and 686 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 583 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    350 ms · 59 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (59 KiB).

  • Legacy JavaScript

    200 ms · 22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Render-blocking requests

    200 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • Improve image delivery

    106 KiB

    6 images could be 106 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 11.9 s

    11.9 s

    Your largest element takes 11.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 5.9 s

    5.9 s

    The first text or image appears after 5.9 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 12.0 s

    12.0 s

    The page becomes fully interactive after 12.0 s. Good is under 3.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 540 ms

    540 ms

    Scripts block taps and scrolling for 540 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 71 ms to 73 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 71 ms

    71 ms

    Real visitors wait 71 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 324 ms

    324 ms

    Real visitors wait 324 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 16.4 MB in 298 requests

    16.4 MB

    Your homepage downloads 16.4 MB in 298 requests on a phone: media 13.5 MB (5), scripts 1.3 MB (66) and other files 947 KiB (171). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Littmann_Satin_Homepage_Banner_2_1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 4.6 g of CO₂ per visit

    4.64 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.64 g of CO₂e: 556.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9796
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10083
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Littmann Stethoscopes | Stethoscope | Classic | 3M Cardiology | Canada”.

  • Meta description is long (265 characters)

    Your meta description is 265 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 176 internal links, 6 external

    The homepage links to 176 pages on stethoscope.ca and 6 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://stethoscope.ca/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://stethoscope.ca/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://stethoscope.ca/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (992 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    1 page of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    18 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 406 words of copy

    The homepage carries about 406 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Shop Now”, “Shop Littmann” and “Order Pickup”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stethoscope.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Eg Auto Add To Cart · Easylocation · Globo Product Options · Discount Mixer · nofraud.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 23 issues on stethoscope.ca, including 12 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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