stevemadden.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user INP: 238 ms

  238 ms

  Real visitors wait 238 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Tap response (INP) held steady for real visitors

  +2%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 230 ms to 236 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  -1%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 5.8 MB

  5.8 MB

  Your homepage downloads 5.8 MB on a phone, 772 KiB of it images (13%). Under 2 MB keeps phones on slow connections fast.

• About 1.6 g of CO₂ per visit

  1.64 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.64 g of CO₂e: 196.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

  View source

• Alternative text of images should not be repeated as text (5 elements)

  Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Headings skip levels

  Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  View sourceElements (1)

• No social preview image

  No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  View source

• One H1 headline

  Your <h1> is empty.

  View source

• 388 internal links, 18 external

  The homepage links to 388 pages on stevemadden.com and 18 external pages.

• 1 page without a meta description

  https://www.stevemadden.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (1)

• 15 pages without an H1

  https://www.stevemadden.com/pages/accessibility, https://www.stevemadden.com/collections/womens-all-products, https://www.stevemadden.com/policies/shipping-policy, https://www.stevemadden.com/collections/buy-with-prime, https://www.stevemadden.com/pages/shippingpolicy and https://www.stevemadden.com/pages/mens and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 5 pages with very little text

  https://www.stevemadden.com/pages/accessibility, https://www.stevemadden.com/policies/shipping-policy, https://www.stevemadden.com/pages/shippingpolicy, https://www.stevemadden.com/pages/mens and https://www.stevemadden.com/pages/fall-campaign have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 162 found) and read each the way a search engine does.

• 10 broken images

  10 images failed to load on a phone, for example https://www.stevemadden.com/.

• 18 small tap targets

  18 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 4 JavaScript errors while loading

  4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 300 words of copy

  The homepage carries about 300 words of visible text.

• 11 trackers load before any consent

  11

  Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 6 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

• 47 cookies set on arrival

  47

  Opening the homepage sets 47 cookies, 1 of them by other companies (measured from a US location before any click).

• 100 other companies contacted

  Loading the homepage contacts 100 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.