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stevemadden.me website review

Visit site (opens in a new tab)Reviewed 9 November 202643 issues · 90 checks

This review found 43 issues worth fixing on stevemadden.me, 16 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of stevemadden.me (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stevemadden.me at 0.9 s0.9 s
  2. stevemadden.me at 1.8 s1.8 s
  3. stevemadden.me at 2.6 s2.6 s
  4. stevemadden.me at 3.5 s3.5 s
  5. stevemadden.me at 4.4 s4.4 s
  6. stevemadden.me at 5.3 s5.3 s
  7. stevemadden.me at 6.1 s6.1 s
  8. stevemadden.me at 7.0 s7.0 s

Speed

12 to fix21
  • Reduce unused JavaScript

    1.6 s · 450 KiB

    About 450 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Render-blocking requests

    1.2 s

    24 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Mobile performance score: 21

    21/100

    Your mobile performance score is 21. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, flockr.co and TikTok and others), adding 1.6 MB and 1.5 s of main-thread time.

  • Use efficient cache lifetimes

    800 ms · 396 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (396 KiB).

  • Google Tag Manager adds 652 ms

    652 ms

    Google Tag Manager costs a phone 652 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 260 KiB

    16 images could be 260 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    310 ms · 102 KiB

    About 102 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 306 ms. During a long task the page ignores taps.

  • 1,884 HTML elements

    The page has 1,884 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 93 ms

    93 ms

    Shopify costs a phone 93 ms of main-thread work and 491 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    53 KiB

    Polyfills for old browsers add 53 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 21 ms

    21 ms

    Your server sent the HTML in 21 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.9 s

    16.9 s

    Your largest element takes 16.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “DT_hero.jpg”.

  • Time to Interactive: 21.7 s

    21.7 s

    The page becomes fully interactive after 21.7 s. Good is under 3.8 s.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.444

    0.444

    The layout shifts by 0.444 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 656 ms

    656 ms

    Scripts block taps and scrolling for 656 ms in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.16

    0.16

    For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 175 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 184 ms

    184 ms

    Real visitors wait 184 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 547 ms

    547 ms

    Real visitors wait 547 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix69
  • Page weight: 3.8 MB in 355 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 355 requests on a phone: scripts 1.8 MB (147), other files 907 KiB (121) and images 615 KiB (37). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Mob.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    1 KiB

    1 image is downloaded at several times the size a phone draws it, for example HB_Mob.jpg at 575 px wide, shown at 190 px. Resized copies would save about 1 KiB.

  • 1 image in older formats

    1 image (45 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.07 g of CO₂e: 128.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9593
  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Official Steve Madden® UAE Site | Shop Shoes, Bags for Men & Women”.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 151 internal links, 19 external

    The homepage links to 151 pages on stevemadden.me and 19 external pages.

6 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “Shop from Steve Madden UAE website for a wide variety of women's and men's unique footwear, handbags, and accessories o…”.

  • Canonical URL set

    The canonical URL is https://stevemadden.me/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://stevemadden.me/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • llms.txt published

    The site publishes https://stevemadden.me/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://stevemadden.me/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://stevemadden.me/collections/all, https://stevemadden.me/policies/shipping-policy, https://stevemadden.me/pages/styling-guide, https://stevemadden.me/collections/new-arrivals and https://stevemadden.me/collections/womens-new-arrivals have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://stevemadden.me/policies/shipping-policy and https://stevemadden.me/pages/styling-guide have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 10 small tap targets

    10 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “No forms found with input[name='id']”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 103 words

    The homepage has only about 103 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • 22 calls to action

    The homepage has 22 calls to action, for example “Apply”, “Shop All” and “Shop All Sale”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 39 cookies set on arrival

    39

    Opening the homepage sets 39 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stevemadden.me, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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What your $25 Growth Playbook adds

This review found 43 issues on stevemadden.me, including 21 speed issues, 3 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
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