Website review, no card needed
stlb.net website review
Visit site (opens in a new tab)Reviewed 18 October 202643 issues · 83 checks
This review found 43 issues worth fixing on stlb.net, 16 of them high impact, across 83 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
61DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
1.8 s
3.6 s
5.5 s
7.3 s
9.1 s
10.9 s
12.7 s
14.5 s
Speed
Use efficient cache lifetimes
3.7 s · 2.1 MB75 files are served with short cache lifetimes, so returning visitors download them again (2.1 MB).
Improve image delivery
3.0 s · 697 KiB3 images could be 697 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.
Mobile performance score: 29
29/100Your mobile performance score is 29 (desktop: 36). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.8 s
A phone's processor spends 7.8 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, zeffy.com and Google Tag Manager and others), adding 4.8 MB and 2.7 s of main-thread time.
Reduce unused JavaScript
300 ms · 1.8 MBAbout 1.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google CDN adds 961 ms
961 msGoogle CDN costs a phone 961 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
zeffy.com adds 650 ms
650 mszeffy.com costs a phone 650 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
750 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 750 ms).
Render-blocking requests
750 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Google Tag Manager adds 640 ms
640 msGoogle Tag Manager costs a phone 640 ms of main-thread work and 922 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 192 KiBAbout 192 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 356 ms. During a long task the page ignores taps.
Google Maps adds 103 ms
103 msGoogle Maps costs a phone 103 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 35 ms
35 msYour server sent the HTML in 35 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 24.9 s
24.9 sVisually, the page fills in at 24.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 48.5 s
48.5 sThe page becomes fully interactive after 48.5 s. Good is under 3.8 s.
Largest Contentful Paint: 7.8 s
7.8 sYour largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “stlb main building”. Most of its time is resource load duration (9.6 s).
Total Blocking Time: 2.1 s
2.1 sScripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.106
0.106The layout shifts by 0.106 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 8.4 MB in 328 requests
8.4 MBYour homepage downloads 8.4 MB in 328 requests on a phone: scripts 5.3 MB (216), other files 1.4 MB (60) and images 778 KiB (14). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (185 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.4 g of CO₂ per visit
2.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.39 g of CO₂e: 286.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 7 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (105 characters)
Your title is 105 characters, so Google will cut it off around 60: “stlb™ – Our mission is to provide employment opportunities for people who are blind or vi…”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
34 internal links, 2 external
The homepage links to 34 pages on stlb.net and 2 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://www.stlb.net/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.stlb.net/wp-sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (660 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
/accessibility, /careers, /contact-us, /our_leadership, /our-history and /our-mission and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
/our-history, /manufacturing, /kitting, /plastic_tray_conversion and /tissue-production have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 580 words of copy
The homepage carries about 580 words of visible text.
5 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact Us” and “Request A Quote”.
2 short forms
2 short forms (6 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Phone number on the homepage
Your phone number is on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and HubSpot and 2 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
48 other companies contacted
Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stlb.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2019.
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on stlb.net, including 20 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.