stonetoolsupply.com website review

4 files are served with short cache lifetimes, so returning visitors download them again (113 KiB).

Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

13 images could be 342 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

About 65 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

A phone's processor spends 3.2 s on main-thread work while loading, 436 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,862 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

3 third-party services load with your homepage (pop-convert.com, Shopify and shop.app), adding 228 KiB and 168 ms of main-thread time.

About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 13.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “STONE-WELD”.

The layout shifts by 0.814 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The page becomes fully interactive after 13.9 s. Good is under 3.8 s.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 images weigh 1.3 MB together. On a phone connection a single image that size takes seconds.

Your homepage downloads 3.4 MB in 225 requests on a phone: images 2.2 MB (57), other files 850 KiB (122) and scripts 326 KiB (36). Under 2 MB keeps phones on slow connections fast.

Untitled_design_18.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h4 → h6, h4 → h6 and h4 → h6), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (2 elements).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 272 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 165 pages on stonetoolsupply.com and 1 external page.

https://stonetoolsupply.com/collections/all, https://stonetoolsupply.com/collections/diamond-blades, https://stonetoolsupply.com/collections/bridge-saw-blades, https://stonetoolsupply.com/collections/turbo-blades, https://stonetoolsupply.com/collections/contour-blades and https://stonetoolsupply.com/collections/specialty-blades and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://stonetoolsupply.com/collections/all, https://stonetoolsupply.com/collections/diamond-blades, https://stonetoolsupply.com/collections/bridge-saw-blades, https://stonetoolsupply.com/collections/turbo-blades, https://stonetoolsupply.com/collections/contour-blades and https://stonetoolsupply.com/collections/specialty-blades and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 114 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'themeName')”.

2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 369 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.