stoov.ch website review

Not measured in this review.

• Tap response (INP) held steady for real visitors

  +9%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 148 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 2.8 MB

  2.8 MB

  Your homepage downloads 2.8 MB on a phone, 153 KiB of it images (5%). Under 2 MB keeps phones on slow connections fast.

• About 0.8 g of CO₂ per visit

  0.80 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 95.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 1 image without alt text

  1 image has no alt text, which hurts accessibility and image search.

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 24 links without text

  24 visible links have no text or label, so screen readers cannot say where they go.

  Elements (1)

• Headings skip levels

  Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  View source

• Title is long (82 characters)

  Your title is 82 characters, so Google will cut it off around 60: “Stoov | Cordless Infrared Warmables – Stoov® | Cordless Heated Cushions & Blankets”.

  View source

• 2 H1 headlines

  There are 2 <h1> headlines (“Stoov® | Cordless Heated Cushions & Blankets” and “Bring on the cold”). One clear main headline is easier for people and search engines.

  View source

• 111 internal links, 12 external

  The homepage links to 111 pages on stoov.ch and 12 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• 2 pages without a meta description

  https://stoov.com/blogs/warmth-explained and https://stoov.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (2)

• 11 pages without an H1

  https://stoov.com/pages/turn-down-the-thermostat, https://stoov.com/pages/technology, https://stoov.com/blogs/warmth-explained, https://stoov.com/collections/bestsellers, https://stoov.com/collections/all-products and https://stoov.com/collections/heated-cushions and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 1 page slow to respond

  https://stoov.com/collections/all-products took over 3 s to send its HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

• 11 small tap targets

  11 of 50 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 6 JavaScript errors while loading

  6 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://storefront.gominimal.ai/api/storefront-widget/embed-config?widgetId=sw_pub_65cd37d1a75edc25…”.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• About 749 words of copy

  The homepage carries about 749 words of visible text.

• 8 trackers load before any consent

  8

  Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

• 22 cookies set on arrival

  22

  Opening the homepage sets 22 cookies (measured from a US location before any click).

• 47 other companies contacted

  Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.