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strike.com.au website review

Visit site (opens in a new tab)Reviewed 6 November 202637 issues · 106 checks

This review found 37 issues worth fixing on strike.com.au, 13 of them high impact, across 106 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.7 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
140 ms108 msMay 16Oct 31120 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026113 ms
May 23, 2026112 ms
May 30, 2026112 ms
Jun 6, 2026112 ms
Jun 13, 2026112 ms
Jun 20, 2026113 ms
Jun 27, 2026117 ms
Jul 4, 2026120 ms
Jul 11, 2026120 ms
Jul 18, 2026120 ms
Jul 25, 2026120 ms
Aug 1, 2026120 ms
Aug 8, 2026122 ms
Aug 15, 2026120 ms
Aug 22, 2026121 ms
Aug 29, 2026121 ms
Sep 5, 2026127 ms
Sep 12, 2026130 ms
Sep 19, 2026136 ms
Sep 26, 2026136 ms
Oct 3, 2026128 ms
Oct 10, 2026123 ms
Oct 17, 2026121 ms
Oct 24, 2026119 ms
Oct 31, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of strike.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. strike.com.au at 0.8 s0.8 s
  2. strike.com.au at 1.5 s1.5 s
  3. strike.com.au at 2.3 s2.3 s
  4. strike.com.au at 3.1 s3.1 s
  5. strike.com.au at 3.8 s3.8 s
  6. strike.com.au at 4.6 s4.6 s
  7. strike.com.au at 5.4 s5.4 s
  8. strike.com.au at 6.1 s6.1 s

strike.com.au does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix42
  • Reduce unused JavaScript

    2.1 s · 592 KiB

    About 592 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.0 s

    A phone's processor spends 7.0 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,362 HTML elements

    The page has 4,362 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, rebuyengine.com and Shopify and others), adding 1.9 MB and 1.6 s of main-thread time.

  • Use efficient cache lifetimes

    650 ms · 257 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (257 KiB).

  • Render-blocking requests

    500 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Legacy JavaScript

    300 ms · 69 KiB

    Polyfills for old browsers add 69 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 328 ms

    328 ms

    Google Tag Manager costs a phone 328 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 286 ms

    286 ms

    rebuyengine.com costs a phone 286 ms of main-thread work and 676 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 243 ms

    243 ms

    Shopify costs a phone 243 ms of main-thread work and 408 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 272 ms. During a long task the page ignores taps.

  • Klaviyo adds 209 ms

    209 ms

    Klaviyo costs a phone 209 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    140 ms · 28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.

  • Improve image delivery

    82 KiB

    9 images could be 82 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 15.5 s

    15.5 s

    Your largest element takes 15.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Strike Volt Lockable Tablet Charging Cabinet”.

  • Time to Interactive: 22.4 s

    22.4 s

    The page becomes fully interactive after 22.4 s. Good is under 3.8 s.

  • Speed Index: 11.2 s

    11.2 s

    Visually, the page fills in at 11.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 949 ms

    949 ms

    Scripts block taps and scrolling for 949 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 796 ms

    796 ms

    Real visitors wait 796 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.029

    0.029

    The layout barely moves while loading (CLS 0.029, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 5.2 MB in 306 requests

    5.2 MB

    Your homepage downloads 5.2 MB in 306 requests on a phone: scripts 1.8 MB (109), images 1.8 MB (40) and other files 800 KiB (106). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Strike-Homepage-S12-Accessories-1920x350.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images below the first screen load straight away

    2 images further down the page (61 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8592
  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 82 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Car Phone Holders, Cradles & Mounts, Phone Antennas, Car Kits | Strike”.

  • One H1 headline

    Your <h1> is empty.

  • 520 internal links, 11 external

    The homepage links to 520 pages on strike.com.au and 11 external pages.

6 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Strike is a global leader in hands-free technology offering quality car phone holders, cradles, mounts, car kits, anten…”.

  • Canonical URL set

    The canonical URL is https://www.strike.com.au/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.strike.com.au/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,609 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    /collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 2 broken images

    2 images failed to load on a phone, for example https://www.strike.com.au/apps/updateanticopyrecords/crawlerbeacon?shop=strike-group-australia.myshopify.com&path=%2F.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “TypeError: Cannot assign to read only property 'klaviyo' of object '#<Window>'”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    49 of 50 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.strike.com.au/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (strike.com.au).

  • Valid certificate (62 days left)

    The certificate from Let's Encrypt · YE1 verifies for strike.com.au and is valid for another 62 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://strike.com.au redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

1 checks passed
  • Certificate issuers are restricted

    CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for strike.com.au, so a mis-issued certificate from anyone else is refused.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 8 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,134 words of copy

    The homepage carries about 1,134 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request a Quote” and “Shop Now”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop by Brand”, “Contact Us” and “Request a Quote”.

  • 11 short forms

    11 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, HubSpot, Segment and LinkedIn Insight.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be strike.com.au is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mailgun.org include:sendgrid.net ip4:35.190.247.0/24 ip4:64.233.160.0/19 ip4:66.102.0.0/20 ip4:66.249.80…”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, HubSpot, Klaviyo and LinkedIn Insight and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Sami Product Labels · Rebuy Personalization Engine · Multi Location Inv · Helpy Store Protection · Linkedoption · Klaviyo Email Marketing Sms · Disable Copy Pastte Country · Google Review Plus By Entangle · gorgias.chat · loox.io · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Segment | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
5 open roles
Teams
Engineering (2), Compliance (1), Marketing (1), Open Application (1)
Job board
greenhouse

Company

Headquarters
Brisbane

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 37 issues on strike.com.au, including 19 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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