Free website review
stripe.com website review
Reviewed 2 October 202623 issues · 60 checks
This review found 23 issues worth fixing on stripe.com, 7 of them high impact, across 60 checks. The most urgent: render-blocking requests. Your full plan turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links
- Google PageSpeed
Google PageSpeed Insights, mobile
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.3 s
4.1 s
5.0 s
5.8 s
6.6 s
stripe.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.3 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 46
46/100Your mobile performance score is 46 (desktop: 67). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.7 s
A phone's processor spends 4.7 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, reddit and Bing Ads and others), adding 983 KiB and 688 ms of main-thread time.
Reduce unused JavaScript
610 KiBAbout 610 KiB of JavaScript is downloaded but never used on this page.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 431 ms. During a long task the page ignores taps.
Page weight: 3.3 MB in 178 requests
3.3 MBYour homepage downloads 3.3 MB in 178 requests on a phone: scripts 2.2 MB (110), images 703 KiB (26) and HTML 200 KiB (5). Under 2 MB keeps phones on slow connections fast.
2,698 HTML elements
The page has 2,698 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
208 KiB5 images could be 208 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
78 KiB14 files are served with short cache lifetimes, so returning visitors download them again (78 KiB).
Legacy JavaScript
18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 62 ms
62 msYour server sent the HTML in 62 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report). Google uses this in ranking.
Time to Interactive: 23.0 s
23.0 sThe page becomes fully interactive after 23.0 s. Good is under 3.8 s.
Largest Contentful Paint: 5.7 s
5.7 sYour largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Real-user INP: 221 ms
221 msReal visitors wait 221 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Speed Index: 5.3 s
5.3 sVisually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.
5 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 775 ms
775 msReal visitors wait 775 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.018
0.018The layout barely moves while loading (CLS 0.018, good is under 0.1).
Accessibility
34 links without text
34 visible links have no text or label, so screen readers cannot say where they go.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (6 elements).
1 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Financial infrastructure to grow your revenue. Ac…” and “Financial infrastructure to grow your revenue. Ac…”). One clear main headline is easier for people and search engines.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
161 internal links, 29 external
The homepage links to 161 pages on stripe.com and 29 external pages.
7 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing mode…”.
Title: 54 characters
Your title is a healthy 54 characters: “Stripe | Financial Infrastructure to Grow Your Revenue”.
Canonical URL set
The canonical URL is https://stripe.com/en-fi.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://stripe.com/sitemap/sitemap.xml.
Best practices
9 third-party cookies
9 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Minified React error #425; visit https://reactjs.org/docs/error-decoder.html?invariant=425 for the full…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
45 of 46 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (stripe.com).
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://stripe.com redirects to the secure version.
All 59 links work
All 59 links checked from your homepage (40 internal, 19 external) answered without errors.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,685 words of copy
The homepage carries about 1,685 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get started” and “Sign up with Google”.
12 calls to action
The homepage has 12 calls to action, for example “Pricing”, “Start now” and “Contact sales”.
Social proof on the page
Social proof on the homepage: 32 testimonial or review blocks and “150K+ users”.
Go beyond the website
What your $199 Growth Playbook adds
This free review found 23 issues on stripe.com, including 15 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Plan pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into ten prioritised ideas, each with the evidence behind it, a first action, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- Ten ideas with evidence, first action, metric, owner, effort and impact, split into quick wins and big bets, plus a 30-day plan
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the plan later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.