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stripe.com website review

Reviewed 2 October 202623 issues · 60 checks

This review found 23 issues worth fixing on stripe.com, 7 of them high impact, across 60 checks. The most urgent: render-blocking requests. Your full plan turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links
  4. Google PageSpeed

Google PageSpeed Insights, mobile

stripe.com
Full-page screenshot of stripe.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stripe.com at 0.8 s0.8 s
  2. stripe.com at 1.7 s1.7 s
  3. stripe.com at 2.5 s2.5 s
  4. stripe.com at 3.3 s3.3 s
  5. stripe.com at 4.1 s4.1 s
  6. stripe.com at 5.0 s5.0 s
  7. stripe.com at 5.8 s5.8 s
  8. stripe.com at 6.6 s6.6 s

stripe.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix46
  • Render-blocking requests

    1.3 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46 (desktop: 67). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.7 s

    A phone's processor spends 4.7 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, reddit and Bing Ads and others), adding 983 KiB and 688 ms of main-thread time.

  • Reduce unused JavaScript

    610 KiB

    About 610 KiB of JavaScript is downloaded but never used on this page.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 431 ms. During a long task the page ignores taps.

  • Page weight: 3.3 MB in 178 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 178 requests on a phone: scripts 2.2 MB (110), images 703 KiB (26) and HTML 200 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 2,698 HTML elements

    The page has 2,698 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    208 KiB

    5 images could be 208 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    78 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (78 KiB).

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 62 ms

    62 ms

    Your server sent the HTML in 62 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report). Google uses this in ranking.

  • Time to Interactive: 23.0 s

    23.0 s

    The page becomes fully interactive after 23.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.7 s

    5.7 s

    Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 221 ms

    221 ms

    Real visitors wait 221 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 775 ms

    775 ms

    Real visitors wait 775 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.018

    0.018

    The layout barely moves while loading (CLS 0.018, good is under 0.1).

Accessibility

2 to fix96
  • 34 links without text

    34 visible links have no text or label, so screen readers cannot say where they go.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

1 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

SEO

2 to fix92
  • 2 H1 headlines

    There are 2 <h1> headlines (“Financial infrastructure to grow your revenue. Ac…” and “Financial infrastructure to grow your revenue. Ac…”). One clear main headline is easier for people and search engines.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 161 internal links, 29 external

    The homepage links to 161 pages on stripe.com and 29 external pages.

7 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing mode…”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Stripe | Financial Infrastructure to Grow Your Revenue”.

  • Canonical URL set

    The canonical URL is https://stripe.com/en-fi.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://stripe.com/sitemap/sitemap.xml.

Best practices

2 to fix73
  • 9 third-party cookies

    9 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Minified React error #425; visit https://reactjs.org/docs/error-decoder.html?invariant=425 for the full…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    45 of 46 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (stripe.com).

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://stripe.com redirects to the secure version.

  • All 59 links work

    All 59 links checked from your homepage (40 internal, 19 external) answered without errors.

Content and conversion

2 to fix80
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,685 words of copy

    The homepage carries about 1,685 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get started” and “Sign up with Google”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Pricing”, “Start now” and “Contact sales”.

  • Social proof on the page

    Social proof on the homepage: 32 testimonial or review blocks and “150K+ users”.

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stripe.com website review: performance 46, accessibility 96, best practices 73, SEO 92