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stuff-shop.de website review

Visit site (opens in a new tab)Reviewed 8 November 202616 issues · 73 checks

This review found 16 issues worth fixing on stuff-shop.de, 4 of them high impact, across 73 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.1 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jul 4, 20261.8 s
Aug 1, 20261.6 s
Aug 22, 20261.7 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.6 s
Oct 17, 20261.4 s
Oct 24, 20261.3 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
90 ms77 msMay 30Oct 3179 ms
Show as table
DateReal-visitor tap response (INP)
May 30, 202688 ms
Sep 19, 202683 ms
Sep 26, 202687 ms
Oct 3, 202683 ms
Oct 10, 202683 ms
Oct 17, 202680 ms
Oct 24, 202678 ms
Oct 31, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of stuff-shop.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. stuff-shop.de at 0.4 s0.4 s
  2. stuff-shop.de at 0.8 s0.8 s
  3. stuff-shop.de at 1.1 s1.1 s
  4. stuff-shop.de at 1.5 s1.5 s
  5. stuff-shop.de at 1.9 s1.9 s
  6. stuff-shop.de at 2.3 s2.3 s
  7. stuff-shop.de at 2.6 s2.6 s
  8. stuff-shop.de at 3.0 s3.0 s

Speed

5 to fix69
  • Improve image delivery

    1.6 s · 903 KiB

    11 images could be 903 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 479 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,205 HTML elements

    The page has 2,205 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 113 ms

    113 ms

    Shopify costs a phone 113 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused JavaScript

    150 ms · 27 KiB

    About 27 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Shopify and shop.app), adding 487 KiB and 122 ms of main-thread time.

  • Render-blocking requests

    150 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    25 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 7.6 s

    7.6 s

    Your largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Runder Couchtisch Virat in Messingoptik vor einem Bouclé-So…”.

  • Time to Interactive: 7.8 s

    7.8 s

    The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 88 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 79 ms

    79 ms

    Real visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 400 ms

    400 ms

    Real visitors wait 400 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 35% faster for real visitors

    -35%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.0 MB in 365 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 365 requests on a phone: images 1.2 MB (15), other files 1.1 MB (216) and scripts 519 KiB (116). Under 2 MB keeps phones on slow connections fast.

  • 8 images below the first screen load straight away

    8 images further down the page (292 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 101.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10098
  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 79 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 519 internal links, 3 external

    The homepage links to 519 pages on stuff-shop.de and 3 external pages.

8 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Designmöbel und Wohndeko von Gommaire, PTMD, Bizzotto und STUFF Loft: Esstische, Sofas, Lampen und Outdoor-Möbel, persö…”.

  • One H1 headline

    Your main headline reads: “Möbel mit Charakter: Gommaire, PTMD, Bizzotto & STUFF Loft”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Designmöbel & Wohndeko | Gommaire, PTMD, Bizzotto | STUFF”.

  • Canonical URL set

    The canonical URL is https://www.stuff-shop.de/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, OnlineStore and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.stuff-shop.de/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,640 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    11 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 11 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 small tap targets

    4 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 695 words of copy

    The homepage carries about 695 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “STUFF Shop”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “STUFF Shop”, “Bizzotto Online Shop” and “[email protected]”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at stuff-shop.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Consentmo GDPR Compliance;Shopify;Shopify Plus
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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