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subimods.com website review

Visit site (opens in a new tab)Reviewed 5 November 202643 issues · 87 checks

This review found 43 issues worth fixing on subimods.com, 14 of them high impact, across 87 checks. The most urgent: main-thread work: 25.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.9 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
253 ms198 msMay 16Oct 31245 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026208 ms
May 23, 2026204 ms
May 30, 2026205 ms
Jun 6, 2026212 ms
Jun 13, 2026212 ms
Jun 20, 2026212 ms
Jun 27, 2026211 ms
Jul 4, 2026210 ms
Jul 11, 2026209 ms
Jul 18, 2026209 ms
Jul 25, 2026212 ms
Aug 1, 2026213 ms
Aug 8, 2026218 ms
Aug 15, 2026220 ms
Aug 22, 2026224 ms
Aug 29, 2026229 ms
Sep 5, 2026234 ms
Sep 12, 2026240 ms
Sep 19, 2026241 ms
Sep 26, 2026242 ms
Oct 3, 2026245 ms
Oct 10, 2026246 ms
Oct 17, 2026247 ms
Oct 24, 2026246 ms
Oct 31, 2026245 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of subimods.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. subimods.com at 0.7 s0.7 s
  2. subimods.com at 1.4 s1.4 s
  3. subimods.com at 2.1 s2.1 s
  4. subimods.com at 2.8 s2.8 s
  5. subimods.com at 3.4 s3.4 s
  6. subimods.com at 4.1 s4.1 s
  7. subimods.com at 4.8 s4.8 s
  8. subimods.com at 5.5 s5.5 s

Speed

13 to fix37
  • Main-thread work: 25.1 s

    A phone's processor spends 25.1 s on main-thread work while loading, 8.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 2.0 s

    2.0 s

    Shopify costs a phone 2.0 s of main-thread work and 898 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 700 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 4,749 HTML elements

    The page has 4,749 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Facebook and others), adding 2.4 MB and 4.2 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Render-blocking requests

    950 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 901 ms. During a long task the page ignores taps.

  • Improve image delivery

    500 ms · 380 KiB

    8 images could be 380 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 117 KiB

    About 117 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    519 KiB

    35 files are served with short cache lifetimes, so returning visitors download them again (519 KiB).

  • Facebook adds 349 ms

    349 ms

    Facebook costs a phone 349 ms of main-thread work and 227 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    88 KiB

    88 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    60 KiB

    Polyfills for old browsers add 60 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 44 ms

    44 ms

    Your server sent the HTML in 44 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 33.2 s

    33.2 s

    The page becomes fully interactive after 33.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.6 s

    7.6 s

    Your largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 2.5 s

    2.5 s

    Scripts block taps and scrolling for 2.5 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 210 ms

    210 ms

    Real visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 208 ms to 245 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 565 ms

    565 ms

    Real visitors wait 565 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.013

    0.013

    The layout barely moves while loading (CLS 0.013, good is under 0.1).

Images and page weight

3 to fix50
  • Page weight: 5.7 MB in 490 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 490 requests on a phone: scripts 3.1 MB (143), other files 1.5 MB (300) and images 628 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (686 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images far larger than shown

    419 KiB

    5 images are downloaded at several times the size a phone draws them, for example Mod_Taxi_Completed_EFI_-5_2_1620x1080_crop_center.webp at 1,620 px wide, shown at 390 px. Resized copies would save about 419 KiB.

  • About 1.6 g of CO₂ per visit

    1.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 193.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9496
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 58 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9276
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (74 characters)

    Your title is 74 characters, so Google will cut it off around 60: “Subimods | Subaru Performance Parts, Accessories & Upgrades — Subimods.com”.

  • Meta description is long (243 characters)

    Your meta description is 243 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 927 internal links, 8 external

    The homepage links to 927 pages on subimods.com and 8 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://subimods.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebSite and WholesaleStore.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://subimods.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,887 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    /customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    /customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /customer_authentication/redirect, /collections/2002-2003-wrx-brakes, /collections/2002-2003-wrx-cooling, /collections/2002-2003-wrx-drivetrain, /collections/2002-2003-wrx-engine and /collections/2002-2003-wrx-engine-management and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    /customer_authentication/redirect and /collections/2002-2003-wrx-fuel-system took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “attachCartListener is not defined”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    53 of 54 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix78
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 729 words of copy

    The homepage carries about 729 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Shop All Sale”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “Shop By Brand”, “Shop Now” and “Shop All Sale”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 39 cookies set on arrival

    39

    Opening the homepage sets 39 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at subimods.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Tinyseo Seo Speed · Elevar Conversion Tracking · Seal Subscriptions · Judge Me Reviews · Klaviyo Email Marketing Sms · Flair · Powerful Form Builder · Redo · Upcharge Fees · Swym Wishlist Plus · Xo Gallery · Dynamatic Personalized Upsells · trafficmanager.net · amazonaws.com · retention.com · subimods.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Company

Headquarters
Bloomfield

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on subimods.com, including 21 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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