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succubus.com website review

Visit site (opens in a new tab)Reviewed 5 November 202636 issues · 87 checks

This review found 36 issues worth fixing on succubus.com, 8 of them high impact, across 87 checks. The most urgent: page weight: 10.0 MB in 480 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.1 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.5 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.3 s
Jul 11, 20261.4 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
88 ms72 msMay 16Oct 3185 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202680 ms
May 23, 202686 ms
May 30, 202682 ms
Jun 6, 202679 ms
Jun 13, 202674 ms
Jun 20, 202674 ms
Jun 27, 202676 ms
Jul 4, 202675 ms
Jul 11, 202677 ms
Jul 18, 202676 ms
Jul 25, 202676 ms
Aug 1, 202677 ms
Aug 8, 202676 ms
Aug 15, 202677 ms
Aug 22, 202677 ms
Aug 29, 202676 ms
Sep 5, 202677 ms
Sep 12, 202676 ms
Sep 19, 202675 ms
Sep 26, 202676 ms
Oct 3, 202677 ms
Oct 10, 202679 ms
Oct 17, 202681 ms
Oct 24, 202683 ms
Oct 31, 202685 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of succubus.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. succubus.com at 0.4 s0.4 s
  2. succubus.com at 0.8 s0.8 s
  3. succubus.com at 1.1 s1.1 s
  4. succubus.com at 1.5 s1.5 s
  5. succubus.com at 1.9 s1.9 s
  6. succubus.com at 2.3 s2.3 s
  7. succubus.com at 2.6 s2.6 s
  8. succubus.com at 3.0 s3.0 s

Speed

8 to fix73
  • 5,338 HTML elements

    The page has 5,338 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    950 ms · 656 KiB

    8 images could be 656 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, shop.app and addons.business and others), adding 1.3 MB and 582 ms of main-thread time.

  • Shopify adds 526 ms

    526 ms

    Shopify costs a phone 526 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    600 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Reduce unused JavaScript

    352 KiB

    About 352 KiB of JavaScript is downloaded but never used on this page.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    52 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (52 KiB).

  • Reduce unused CSS

    22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 8.3 s

    8.3 s

    Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “♥ Cosy Succubus Clothing knitwear ♥”.

  • Time to Interactive: 11.5 s

    11.5 s

    The page becomes fully interactive after 11.5 s. Good is under 3.8 s.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 85 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 85 ms

    85 ms

    Real visitors wait 85 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 460 ms

    460 ms

    Real visitors wait 460 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 33% faster for real visitors

    -33%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 51 ms

    51 ms

    Scripts block the page for only 51 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix64
  • Page weight: 10.0 MB in 480 requests

    10.0 MB

    Your homepage downloads 10.0 MB in 480 requests on a phone: media 5.8 MB (1), images 1.5 MB (15) and other files 1.3 MB (220). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Codex-afbeelding_21_sep_2026_13_22_45.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (127 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.8 g of CO₂ per visit

    2.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.84 g of CO₂e: 341.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9193
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8578
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 36 links crawlers can't follow

    36 links have no real href, so search engines can't follow them.

  • Meta description is long (248 characters)

    Your meta description is 248 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 2 problems

    Structured data found (Organization, ShoppingCenter and WebSite) but with 2 problems, for example “ShoppingCenter: url is not an absolute URL ("www.succubus.nl")”.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 506 internal links, 17 external

    The homepage links to 506 pages on succubus.com and 17 external pages.

5 checks passed
  • Title: 52 characters

    Your title is a healthy 52 characters: “Succubus, Retro and Vintage Inspired Clothing Online”.

  • Canonical URL set

    The canonical URL is https://www.succubus.com/en-us.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.succubus.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,639 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.succubus.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix76
  • 2 pages share a title

    https://www.succubus.com/collections/new-in and https://www.succubus.com/en-us/collections/new-in all use the title “New In! – Succubus”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://www.succubus.com/en-us/collections/bestsellers and https://www.succubus.com/en-us/collections/nieuw-jurken have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.succubus.com/collections/new-in and https://www.succubus.com/en-us/collections/new-in use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.succubus.com/collections/new-in, whose canonical is https://www.succubus.com/en-us/collections/new-in. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 12 pages without an H1

    https://www.succubus.com/collections/new-in, https://www.succubus.com/en-us/collections/new-in, https://www.succubus.com/en-us/collections/nieuw-dames, https://www.succubus.com/en-us/collections/new-in-men, https://www.succubus.com/en-us/collections/succubus-clothing and https://www.succubus.com/en-us/collections/bestsellers and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 182 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 3 small tap targets

    3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix78
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 108 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 630 words of copy

    The homepage carries about 630 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop the new collection” and “Shop this limited edition!”.

  • 27 calls to action

    The homepage has 27 calls to action, for example “Shop the Collection”, “Shop by type” and “More ways to shop”.

  • 9 short forms

    9 short forms (1 field at most) are right on the homepage.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at succubus.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Smart Seo · Avada Faqs · Pick And Pack · Bestpush · Swym Wishlist Plus · addons.business · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 36 issues on succubus.com, including 11 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
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