sukimerch.com website review

About 1,003 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.4 s faster on a phone.

9 files are served with short cache lifetimes, so returning visitors download them again (1,010 KiB).

Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google CDN, Google Tag Manager and rebuyengine.com and others), adding 2.9 MB and 1.3 s of main-thread time.

2 images could be 898 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Google CDN costs a phone 415 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.6 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

laylo.com costs a phone 193 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

rebuyengine.com costs a phone 196 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,937 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

12 long tasks block the main thread while loading, the longest for 249 ms. During a long task the page ignores taps.

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

The first text or image appears after 9.3 s on a phone. Good is under 1.8 s.

Your largest element takes 31.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 31.9 s. Good is under 3.8 s.

Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 617 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 6.7 MB in 228 requests on a phone: other files 2.5 MB (98), scripts 2.3 MB (81) and images 975 KiB (5). Under 2 MB keeps phones on slow connections fast.

sw_ll.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.89 g of CO₂e: 227.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 frame has no title, so screen-reader users cannot tell what it contains.

1 visible link has no text or label, so screen readers cannot say where it goes.

Your title is only 15 characters: “Suki Waterhouse”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your canonical URL points to sukiwaterhouse.tv, not sukimerch.com, so Google may credit that host instead.

Your meta description is only 36 characters: “Official Website of Suki Waterhouse.”. 70 to 160 characters is enough to sell the click.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 24 pages on sukimerch.com and 17 external pages.

https://sukimerch.com/collections/all, https://sukimerch.com/policies/shipping-policy, https://sukimerch.com/pages/stay-updated, https://sukimerch.com/pages/tour, https://sukimerch.com/blogs/journal and https://sukimerch.com/pages/help-center and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://sukimerch.com/collections/all, https://sukimerch.com/pages/tour, https://sukimerch.com/blogs/journal and https://sukimerch.com/pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 11 pages linked from your homepage and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 217 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.