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summitcoffee.com website review

Visit site (opens in a new tab)Reviewed 19 October 202636 issues · 84 checks

This review found 36 issues worth fixing on summitcoffee.com, 9 of them high impact, across 84 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.9 sApr 25Oct 102.0 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.7 s
May 2, 20262.6 s
May 9, 20262.4 s
May 16, 20262.3 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.5 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.1 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.3 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.3 s
Sep 19, 20262.1 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
80 ms63 msApr 25Oct 1065 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 202674 ms
May 2, 202678 ms
May 9, 202674 ms
May 16, 202676 ms
May 23, 202676 ms
May 30, 202672 ms
Jun 6, 202677 ms
Jun 13, 202673 ms
Jun 20, 202673 ms
Jun 27, 202672 ms
Jul 4, 202671 ms
Jul 11, 202671 ms
Jul 18, 202671 ms
Jul 25, 202671 ms
Aug 1, 202672 ms
Aug 8, 202673 ms
Aug 15, 202673 ms
Aug 22, 202673 ms
Aug 29, 202673 ms
Sep 5, 202671 ms
Sep 12, 202670 ms
Sep 19, 202668 ms
Sep 26, 202666 ms
Oct 3, 202665 ms
Oct 10, 202665 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of summitcoffee.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. summitcoffee.com at 0.5 s0.5 s
  2. summitcoffee.com at 1.0 s1.0 s
  3. summitcoffee.com at 1.5 s1.5 s
  4. summitcoffee.com at 2.0 s2.0 s
  5. summitcoffee.com at 2.5 s2.5 s
  6. summitcoffee.com at 3.0 s3.0 s
  7. summitcoffee.com at 3.5 s3.5 s
  8. summitcoffee.com at 4.0 s4.0 s

Speed

10 to fix51
  • Improve image delivery

    4.2 s · 793 KiB

    3 images could be 793 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.2 s faster on a phone.

  • Reduce unused JavaScript

    4.0 s · 723 KiB

    About 723 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.

  • Render-blocking requests

    1.6 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Squarespace, Google Tag Manager and sqspcdn.com and others), adding 2.8 MB and 818 ms of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51 (desktop: 84). Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    750 ms · 131 KiB

    Polyfills for old browsers add 131 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 750 ms faster on a phone.

  • Squarespace adds 662 ms

    662 ms

    Squarespace costs a phone 662 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 130 KiB

    About 130 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 664 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • squarespace-cdn.com adds 0 ms

    0 ms

    squarespace-cdn.com costs a phone 0 ms of main-thread work and 907 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 84 but mobile only 51. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    3 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (3 KiB).

1 checks passed
  • Server response: 47 ms

    47 ms

    Your server sent the HTML in 47 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 18.6 s

    18.6 s

    Your largest element takes 18.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 18.7 s

    18.7 s

    The page becomes fully interactive after 18.7 s. Good is under 3.8 s.

  • First Contentful Paint: 4.9 s

    4.9 s

    The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 285 ms

    285 ms

    Scripts block taps and scrolling for 285 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 66 ms

    66 ms

    Real visitors wait 66 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 419 ms

    419 ms

    Real visitors wait 419 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 74 ms to 65 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.9 MB in 86 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 86 requests on a phone: scripts 1.5 MB (51), images 893 KiB (5) and fonts 196 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9594
  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 4 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10079
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (13 characters)

    Your title is only 13 characters: “Summit Coffee”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 1 problem

    Structured data found (WebSite) but with 1 problem, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/62ffa9a70eb3a417405…”.

  • 71 internal links, 4 external

    The homepage links to 71 pages on summitcoffee.com and 4 external pages.

5 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Summit Coffee: Exceptional coffee experiences, wherever you are. Visit our cafes or order online for freshly roasted co…”.

  • Canonical URL set

    The canonical URL is https://www.summitcoffee.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.summitcoffee.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.summitcoffee.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

5 to fix76
  • 2 pages share a title

    https://www.summitcoffee.com/cafes and https://www.summitcoffee.com/visitus all use the title “Cafes - Summit Coffee”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://www.summitcoffee.com/summitmugclub has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.summitcoffee.com/cafes and https://www.summitcoffee.com/visitus use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.summitcoffee.com/visitus, whose canonical is https://www.summitcoffee.com/cafes. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    https://www.summitcoffee.com/cafes, https://www.summitcoffee.com/menu, https://www.summitcoffee.com/app, https://www.summitcoffee.com/summitcreamery, https://www.summitcoffee.com/summitmugclub and https://www.summitcoffee.com/shopcoffee and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages with very little text

    https://www.summitcoffee.com/summitmugclub, https://www.summitcoffee.com/shopcoffee, https://www.summitcoffee.com/subscribe, https://www.summitcoffee.com/about and https://www.summitcoffee.com/whileyousip have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/62ffa9a70eb3a417405e3bba/150/5c5…”.

2 checks passed
  • Tap targets are thumb-sized

    23 of 28 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 114 words

    The homepage has only about 114 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “shop”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “shop”, “shop coffee” and “Folder: shop”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at summitcoffee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

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Upkeep, stack, hiring and company data from programmable.info

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