sunda.se website review

A phone's processor spends 7.2 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, heatmap.com and Klaviyo and others), adding 1.7 MB and 1.2 s of main-thread time.

Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

Shopify costs a phone 672 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 794 KiB of JavaScript is downloaded but never used on this page.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

The page has 1,755 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

7 images could be 183 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 215 ms. During a long task the page ignores taps.

73 KiB could be saved by minifying JavaScript.

20 files are served with short cache lifetimes, so returning visitors download them again (72 KiB).

About 37 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Kampanjbanner”.

Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 663 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 173 ms to 175 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.1 MB in 321 requests on a phone: scripts 1.8 MB (151), other files 1.1 MB (91) and images 670 KiB (24). Under 2 MB keeps phones on slow connections fast.

Ny_herobild_MOBILE.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.15 g of CO₂e: 138.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

5 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

61 form fields have no label, so screen readers announce an empty box and autofill guesses.

3 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (4 elements).

Your meta description is 236 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 259 pages on sunda.se and 9 external pages.

https://sunda.se/blogs/guider has no <h1> headline, so visitors and search engines get no clear main topic.

https://sunda.se/collections/rengoring and https://sunda.se/collections/koksrengoringsmedel took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.

19 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Fenced Frame API is deprecated and scheduled for removal.”).

2 errors were logged to the browser console while the page loaded, for example “Failed to load script”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 594 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 28 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.