sunsuper.com.au website review

About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

8 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

Your mobile performance score is 39 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.1 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Optimizely and others), adding 1.0 MB and 730 ms of main-thread time.

Reduce initial server response time. Google estimates savings of 772 ms on a phone.

19 files are served with short cache lifetimes, so returning visitors download them again (767 KiB).

The HTML itself could arrive about 750 ms sooner: redirects, a slow server response or missing compression delay everything after it.

Google Tag Manager costs a phone 470 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 415 ms. During a long task the page ignores taps.

Your server takes 872 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.

About 166 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “homepage-banner-ben-on-monster”.

The page becomes fully interactive after 28.6 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 423 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 281 ms to 326 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.6 MB in 126 requests on a phone: scripts 2.7 MB (34), images 1.5 MB (30) and fonts 1.0 MB (11). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.60 g of CO₂e: 192.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

1 frame has no title, so screen-reader users cannot tell what it contains.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

1 button has no accessible name, so screen readers announce just “button”.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 links inside paragraphs rely on colour alone to stand out.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

The robots meta tag says “NOINDEX, NOFOLLOW”: Google is told not to list this page at all.

Your page has no <title>, so Google has to invent the blue link in search results.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://www.australianretirementtrust.com.au/sitemap.xml, so Google discovers your pages only by following links.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.australianretirementtrust.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

No character set is declared, so some characters can render as gibberish.

Chrome logged issues while loading the page (“Cookie”).

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 6 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.