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super73.cl website review

Visit site (opens in a new tab)Reviewed 8 November 202643 issues · 82 checks

This review found 43 issues worth fixing on super73.cl, 15 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.3 sMay 23Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.5 s
Jun 20, 20262.0 s
Jun 27, 20261.9 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.4 s
Aug 29, 20262.2 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
104 ms94 msJun 20Sep 19103 ms
Show as table
DateReal-visitor tap response (INP)
Jun 20, 202696 ms
Jun 27, 202698 ms
Aug 22, 202696 ms
Aug 29, 202699 ms
Sep 5, 202695 ms
Sep 12, 202698 ms
Sep 19, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of super73.cl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. super73.cl at 0.4 s0.4 s
  2. super73.cl at 0.8 s0.8 s
  3. super73.cl at 1.1 s1.1 s
  4. super73.cl at 1.5 s1.5 s
  5. super73.cl at 1.9 s1.9 s
  6. super73.cl at 2.3 s2.3 s
  7. super73.cl at 2.6 s2.6 s
  8. super73.cl at 3.0 s3.0 s

Speed

10 to fix53
  • Reduce unused JavaScript

    3.6 s · 605 KiB

    About 605 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Improve image delivery

    1.4 s · 295 KiB

    8 images could be 295 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    1.3 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Use efficient cache lifetimes

    900 ms · 159 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (159 KiB).

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and helixo.co and others), adding 1.5 MB and 739 ms of main-thread time.

  • Reduce unused CSS

    370 ms · 58 KiB

    About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 370 ms faster on a phone.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 278 ms. During a long task the page ignores taps.

  • Vimeo adds 119 ms

    119 ms

    Vimeo costs a phone 119 ms of main-thread work and 886 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 52 KiB

    Polyfills for old browsers add 52 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 16.4 s

    16.4 s

    Your largest element takes 16.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.8 s

    19.8 s

    The page becomes fully interactive after 19.8 s. Good is under 3.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 510 ms

    510 ms

    Scripts block taps and scrolling for 510 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 11 images without width and height

    11 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 653 ms

    653 ms

    Real visitors wait 653 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.079

    0.079

    The layout barely moves while loading (CLS 0.079, good is under 0.1).

Images and page weight

2 to fix78
  • Page weight: 3.3 MB in 187 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 187 requests on a phone: scripts 1.5 MB (67), images 929 KiB (22) and other files 667 KiB (79). Under 2 MB keeps phones on slow connections fast.

  • 4 images below the first screen load straight away

    4 images further down the page (396 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 113.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9091
  • Orphan list items

    Some list items are not inside a list.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9277
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Super73 Chile, bicicletas eléctricas de estilo de vida – Super73Chile”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“”, “PRODUCTOS DESTACADOS” and “SUPER73-S1 ENTREGA INMEDIATA”). One clear main headline is easier for people and search engines.

  • Meta description is long (244 characters)

    Your meta description is 244 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 55 internal links, 12 external

    The homepage links to 55 pages on super73.cl and 12 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://super73.cl/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://super73.cl/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (424 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://super73.cl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix71
  • 1 page points its canonical at the homepage

    https://super73.cl/products/super73-rx declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://super73.cl/products/super73-rx all use the title “Super73 Chile, bicicletas eléctricas de estilo de vida – Super73Chile”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 7 pages without a meta description

    https://super73.cl/collections/all-bikes, https://super73.cl/pages/compare-products, https://super73.cl/collections/accessories, https://super73.cl/collections/cascos, https://super73.cl/collections/seguridad and https://super73.cl/pages/content-submission and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages share a meta description

    https://super73.cl/collections and https://super73.cl/products/super73-rx use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://super73.cl/pages/about-super73 and https://super73.cl/products/super73-s1-black have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    34 of 39 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 356 words of copy

    The homepage carries about 356 words of visible text.

3 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at super73.cl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sami Product Labels · helixo.co · nfcube.com · klaviyo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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