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superbottoms.com website review
Visit site (opens in a new tab)Reviewed 4 November 202656 issues · 99 checks
This review found 56 issues worth fixing on superbottoms.com, 17 of them high impact, across 99 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69D- #83,652 of 97,083 reviewed websitesbeats 12%
- #48,427 of 52,740 online storesbeats 7%
- #44,546 of 47,798 Shopify storesbeats 6%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 316 ms |
| May 23, 2026 | 322 ms |
| May 30, 2026 | 323 ms |
| Jun 6, 2026 | 324 ms |
| Jun 13, 2026 | 322 ms |
| Jun 20, 2026 | 317 ms |
| Jun 27, 2026 | 323 ms |
| Jul 4, 2026 | 323 ms |
| Jul 11, 2026 | 320 ms |
| Jul 18, 2026 | 314 ms |
| Jul 25, 2026 | 309 ms |
| Aug 1, 2026 | 310 ms |
| Aug 8, 2026 | 312 ms |
| Aug 15, 2026 | 322 ms |
| Aug 22, 2026 | 320 ms |
| Aug 29, 2026 | 321 ms |
| Sep 5, 2026 | 318 ms |
| Sep 12, 2026 | 322 ms |
| Sep 19, 2026 | 346 ms |
| Sep 26, 2026 | 368 ms |
| Oct 3, 2026 | 391 ms |
| Oct 10, 2026 | 403 ms |
| Oct 17, 2026 | 409 ms |
| Oct 24, 2026 | 414 ms |
| Oct 31, 2026 | 426 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.4 s
3.6 s
4.8 s
6.0 s
7.2 s
8.4 s
9.5 s
Speed
Improve image delivery
6.2 s · 7.3 MB45 images could be 7.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.2 s faster on a phone.
Main-thread work: 18.3 s
A phone's processor spends 18.3 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.3 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
7,881 HTML elements
The page has 7,881 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
2.2 MBAbout 2.2 MB of JavaScript is downloaded but never used on this page.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Clarity and Shopify and others), adding 4.3 MB and 1.5 s of main-thread time.
Use efficient cache lifetimes
1.1 MB31 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
Google Tag Manager adds 602 ms
602 msGoogle Tag Manager costs a phone 602 ms of main-thread work and 829 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 295 KiBAbout 295 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 316 ms. During a long task the page ignores taps.
Shopify adds 156 ms
156 msShopify costs a phone 156 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
shopflo.co adds 125 ms
125 msshopflo.co costs a phone 125 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
cashfree.com adds 83 ms
83 mscashfree.com costs a phone 83 ms of main-thread work and 520 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
gokwik.co adds 88 ms
88 msgokwik.co costs a phone 88 ms of main-thread work and 368 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
59 KiBPolyfills for old browsers add 59 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 29 ms
29 msYour server sent the HTML in 29 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 28.9 s
28.9 sYour largest element takes 28.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “HomePageMobilecopy-100kbcopy.webp”.
Speed Index: 18.2 s
18.2 sVisually, the page fills in at 18.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 58.9 s
58.9 sThe page becomes fully interactive after 58.9 s. Good is under 3.8 s.
Total Blocking Time: 883 ms
883 msScripts block taps and scrolling for 883 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 428 ms
428 msReal visitors wait 428 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 316 ms to 426 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user TTFB: 649 ms
649 msReal visitors wait 649 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.05
0.05The layout barely moves while loading (CLS 0.05, good is under 0.1).
Images and page weight
Page weight: 102.0 MB in 656 requests
102.0 MBYour homepage downloads 102.0 MB in 656 requests on a phone: media 86.4 MB (13), images 9.5 MB (148) and scripts 3.5 MB (113). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 2.8 MB together. On a phone connection a single image that size takes seconds.
32 images in older formats
32 images (2.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
Artboard7copy-100kb2copy.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
53 KiB1 image is downloaded at several times the size a phone draws it, for example 14_0cb82e4b-71c3-457d-8e8a-e4e457383999.png at 1,080 px wide, shown at 35 px. Resized copies would save about 53 KiB.
4 images below the first screen load straight away
4 images further down the page (142 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 28.9 g of CO₂ per visit
28.91 gBy the Sustainable Web Design model, a visit to your homepage emits about 28.91 g of CO₂e: 3469.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
15 tap targets too small
15 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
63 images without alt text
63 images have no alt text, which hurts accessibility and image search.
Main landmark should not be contained in another landmark (8 elements)
Main landmark should not be contained in another landmark: 8 elements on the page fail this check, rated moderate by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
60 links without text
60 visible links have no text or label, so screen readers cannot say where they go.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Headings should not be empty (8 elements)
Headings should not be empty: 8 elements on the page fail this check, rated minor by axe-core.
Table header text should not be empty (1 element)
Table header text should not be empty: 1 element on the page fails this check, rated minor by axe-core.
<td> elements in a large <table> do not have table headers.
<td> elements in a large <table> do not have table headers. (1 element).
1 checks passed
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 67 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 13 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No XML sitemap
No XML sitemap at https://superbottoms.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at superbottoms.com/robots.txt, the first file search crawlers ask for.
3 links crawlers can't follow
3 links have no real href, so search engines can't follow them.
260 internal links, 13 external
The homepage links to 260 pages on superbottoms.com and 13 external pages.
6 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Shop SuperBottoms for Reusable Cloth Diapers, Padded Underwear, Baby Essentials & more. Soft, sustainable & trusted by …”.
One H1 headline
Your main headline reads: “Top picks of India's #1 Cloth Diaper Brand”.
Title: 53 characters
Your title is a healthy 53 characters: “India's #1 Cloth Diaper Brand for Baby | SuperBottoms”.
Canonical URL set
The canonical URL is https://superbottoms.com/.
Structured data in place
Structured data found: BreadcrumbList, CollectionPage, ImageObject, Organization and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
AI search readiness
Some text only appears after JavaScript runs
59%The HTML your server sends has 2,003 of the 3,412 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
1 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Other pages
5 pages without an H1
https://superbottoms.com/collections/collection-all-new-web, https://superbottoms.com/pages/newborn, https://superbottoms.com/pages/toddler, https://superbottoms.com/pages/growing_up and https://superbottoms.com/blogs/diapering have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages slow to respond
https://superbottoms.com/collections/collection-all-new-web, https://superbottoms.com/pages/newborn and https://superbottoms.com/pages/growing_up took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.
6 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 5 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
4 third-party cookies
4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
314 of 342 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 7 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 3,412 words of copy
The homepage carries about 3,412 words of visible text.
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Book a Free Demo”, “Learn More About Cloth Diapering” and “New Parents, Start Here👉”.
85 short forms
85 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
34 cookies set on arrival
34Opening the homepage sets 34 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
59 other companies contacted
Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at superbottoms.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Employees
- 150
- Headquarters
- Mumbai
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 56 issues on superbottoms.com, including 25 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.