supercorefloors.com website review

20 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.

The page has 4,347 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

8 third-party services load with your homepage (Google Maps, Shopify and shop.app and others), adding 1.5 MB and 569 ms of main-thread time.

About 515 KiB of JavaScript is downloaded but never used on this page.

Google Maps costs a phone 340 ms of main-thread work and 744 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 2.7 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 223 ms of main-thread work and 457 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

13 files are served with short cache lifetimes, so returning visitors download them again (250 KiB).

3 long tasks block the main thread while loading, the longest for 244 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 18.5 s. Good is under 3.8 s.

Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 5.4 MB in 315 requests on a phone: images 3.0 MB (33), scripts 1.1 MB (156) and other files 748 KiB (105). Under 2 MB keeps phones on slow connections fast.

9 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image is downloaded at several times the size a phone draws it, for example SPC062X_MochaTravertine_rm_1.jpg at 1,500 px wide, shown at 390 px. Resized copies would save about 131 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.53 g of CO₂e: 183.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 elements hidden from screen readers can still receive keyboard focus.

1 image has no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 15 characters: “SUPERCoreFloors”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“SUPERCoreFloors” and “Store Locator”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 73 pages on supercorefloors.com and 2 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to https://supercorefloors.com/pages/contact, which answers with an error. Visitors hit a dead end and search engines drop it.

https://supercorefloors.com/collections/all and https://supercorefloors.com/products have no meta description, so Google writes the search snippet from whatever text it finds.

https://supercorefloors.com/products/supercore-xtreme-oak-natural-sample, https://supercorefloors.com/products/supercore-xtreme-sandal-sample, https://supercorefloors.com/products/supercore-xtreme-tennessee-river-hickory-sample and https://supercorefloors.com/products/supercore-xtreme-wild-acacia-sample use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://supercorefloors.com/products, whose canonical is https://supercorefloors.com/collections. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://supercorefloors.com/collections/all, https://supercorefloors.com/collections/xtreme, https://supercorefloors.com/collections/supreme, https://supercorefloors.com/collections/supercore-ultimate, https://supercorefloors.com/collections/traditions and https://supercorefloors.com/collections/supercore-hybrid-hardtoscratch and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 110 words of visible text; thin pages give Google and first-time buyers little to go on.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.