superpaws.sg website review

• Google's speed test didn't respond

  Google's speed test didn't respond for this site, so speed and Core Web Vitals are not measured here. Your full playbook measures them.

Not measured in this review.

• Page weight: 5.6 MB

  5.6 MB

  Your homepage downloads 5.6 MB on a phone, 1.4 MB of it images (24%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  App_Mobile.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (1)

• 1 image far larger than shown

  70 KiB

  1 image is downloaded at several times the size a phone draws it, for example dog-png-22667.png at 537 px wide, shown at 40 px. Resized copies would save about 70 KiB.

  Elements (1)

• 4 images below the first screen load straight away

  4 images further down the page (159 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (4)

• About 1.6 g of CO₂ per visit

  1.60 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.60 g of CO₂e: 192.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Certain ARIA roles must contain particular children (8 elements)

  Certain ARIA roles must contain particular children: 8 elements on the page fail this check, rated critical by axe-core.

  Elements (3)

• 13 text elements with low contrast

  13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• 4 tap targets too small

  4 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• Hidden but focusable

  1 element hidden from screen readers can still receive keyboard focus.

  Elements (1)

• Scrollable region must have keyboard access (1 element)

  Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• 4 images without alt text

  4 images have no alt text, which hurts accessibility and image search.

  Elements (3)

• 189 links without text

  189 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• Zoom is disabled

  The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  Elements (1)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

  View source

• Alternative text of images should not be repeated as text (8 elements)

  Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Headings skip levels

  Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  View sourceElements (1)

• Meta description is long (220 characters)

  Your meta description is 220 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 496 internal links, 8 external

  The homepage links to 496 pages on superpaws.sg and 8 external pages.

• 1 page without a title

  https://www.superpaws.sg/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  Elements (1)

• 1 linked page hidden from search

  https://www.superpaws.sg/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  Elements (1)

• 2 pages without a meta description

  https://www.superpaws.sg/customer_authentication/redirect and https://www.superpaws.sg/collections/frozen-raw-dogs have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (2)

• 1 page without an H1

  https://www.superpaws.sg/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

• 1 page slow to respond

  https://www.superpaws.sg/customer_authentication/redirect took over 3 s to send its HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 158 found) and read each the way a search engine does.

• 3 JavaScript errors while loading

  3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• Thin social proof

  Social proof on the homepage: 128 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

• Phone number is not tap-to-call

  Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 1,233 words of copy

  The homepage carries about 1,233 words of visible text.

• 4 trackers load before any consent

  4

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 15 cookies set on arrival

  15

  Opening the homepage sets 15 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 33 other companies contacted

  Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.