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supplycache.com website review

Visit site (opens in a new tab)Reviewed 9 November 202620 issues · 100 checks

This review found 20 issues worth fixing on supplycache.com, 7 of them high impact, across 100 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s861 msMay 23Nov 7879 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026947 ms
May 30, 2026933 ms
Jun 6, 2026908 ms
Jun 13, 2026898 ms
Jun 20, 2026921 ms
Jun 27, 2026941 ms
Jul 4, 2026942 ms
Jul 11, 2026950 ms
Jul 18, 2026953 ms
Jul 25, 2026953 ms
Aug 1, 2026963 ms
Aug 8, 2026972 ms
Aug 15, 2026976 ms
Aug 22, 2026985 ms
Aug 29, 20261.0 s
Sep 5, 2026994 ms
Sep 12, 20261.0 s
Sep 19, 2026998 ms
Sep 26, 2026983 ms
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 2026972 ms
Oct 24, 2026922 ms
Oct 31, 2026906 ms
Nov 7, 2026879 ms
Real-visitor tap response (INP)75th percentile, phones
93 ms77 msMay 23Nov 785 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202680 ms
May 30, 202683 ms
Jun 6, 202686 ms
Jun 13, 202686 ms
Jun 20, 202686 ms
Jun 27, 202686 ms
Jul 4, 202683 ms
Jul 11, 202684 ms
Jul 18, 202683 ms
Jul 25, 202686 ms
Aug 1, 202688 ms
Aug 8, 202689 ms
Aug 15, 202690 ms
Aug 22, 202688 ms
Aug 29, 202688 ms
Sep 5, 202688 ms
Sep 12, 202691 ms
Sep 19, 202690 ms
Sep 26, 202687 ms
Oct 3, 202686 ms
Oct 10, 202680 ms
Oct 17, 202679 ms
Oct 24, 202680 ms
Oct 31, 202683 ms
Nov 7, 202685 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of supplycache.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. supplycache.com at 0.4 s0.4 s
  2. supplycache.com at 0.8 s0.8 s
  3. supplycache.com at 1.2 s1.2 s
  4. supplycache.com at 1.7 s1.7 s
  5. supplycache.com at 2.1 s2.1 s
  6. supplycache.com at 2.5 s2.5 s
  7. supplycache.com at 2.9 s2.9 s
  8. supplycache.com at 3.3 s3.3 s

supplycache.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix62
  • Use efficient cache lifetimes

    1.3 s · 170 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (170 KiB).

  • 3,950 HTML elements

    The page has 3,950 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    800 ms · 269 KiB

    About 269 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 800 ms faster on a phone.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Minify JavaScript

    350 ms · 19 KiB

    19 KiB could be saved by minifying JavaScript.

  • Render-blocking requests

    300 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Google Tag Manager adds 236 ms

    236 ms

    Google Tag Manager costs a phone 236 ms of main-thread work and 449 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 914 KiB and 431 ms of main-thread time.

  • Improve image delivery

    200 ms · 229 KiB

    9 images could be 229 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 668 ms of it running JavaScript. That is comfortably low.

  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 10.8 s

    10.8 s

    Your largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 12.2 s

    12.2 s

    The page becomes fully interactive after 12.2 s. Good is under 3.8 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 80 ms to 85 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 73 ms

    73 ms

    Real visitors wait 73 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 575 ms

    575 ms

    Real visitors wait 575 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 106 ms

    106 ms

    Scripts block the page for only 106 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 2.4 MB in 206 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 206 requests on a phone: scripts 987 KiB (71), other files 748 KiB (82) and images 457 KiB (31). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    607_17226AxRidge1900cuCoaxsherLinePackRF.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.7 g of CO₂ per visit

    0.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9798
  • 202 links without text

    202 visible links have no text or label, so screen readers cannot say where they go.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 332 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “WILDLAND FIRE GEAR”). One clear main headline is easier for people and search engines.

  • 501 internal links, 4 external

    The homepage links to 501 pages on supplycache.com and 4 external pages.

7 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Make The Supply Cache your one-stop fire supply store for wildland firefighting clothing, tools, gear, and more. Shop w…”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Wildland Fire Gear | Fire Supply Store | The Supply Cache”.

  • Canonical URL set

    The canonical URL is https://www.supplycache.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.supplycache.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (711 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 140 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8878
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17451863&Ver=2&mid=ada4ac75-e8e1-4c3c-838e-7f53ecaf0a0d&bo=1&sid=566d0300dbfc11f199c731da77618558&vid=566d2f20dbfc11f1ae250b81fd51c58f&vids=1&msclkid=N&pi=918639831&lg.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “missing ) after argument list”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    343 of 343 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.supplycache.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (supplycache.com).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YE1 verifies for supplycache.com and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://supplycache.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • DNSSEC is off

    supplycache.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 24 years old

    24 years

    supplycache.com was registered in Jul 2002 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only ssl.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for supplycache.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jul 2027

    supplycache.com is registered until Jul 2027.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 20 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 961 words of copy

    The homepage carries about 961 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP OUR PRODUCTS NOW”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “SHOP OUR PRODUCTS NOW” and “Shop Now”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:shops.shopify.com include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Searchanise Search Filter · Klaviyo Email Marketing Sms · Globo Product Options · Appikon Back In Stock · Reviews Co Uk Product And Merchant Review Collection · cloudfront.net · zonos.com · routeapp.io · luckyorange.com · kxcdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Headquarters
Fort Collins

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 20 issues on supplycache.com, including 11 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
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