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supponor.com website review

Visit site (opens in a new tab)Reviewed 18 October 202644 issues · 82 checks

This review found 44 issues worth fixing on supponor.com, 18 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s3.1 sJul 11Aug 13.1 s
Show as table
DateReal-visitor load time (LCP)
Jul 11, 20263.4 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.1 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of supponor.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. supponor.com at 0.4 s0.4 s
  2. supponor.com at 0.8 s0.8 s
  3. supponor.com at 1.1 s1.1 s
  4. supponor.com at 1.5 s1.5 s
  5. supponor.com at 1.9 s1.9 s
  6. supponor.com at 2.3 s2.3 s
  7. supponor.com at 2.6 s2.6 s
  8. supponor.com at 3.0 s3.0 s

Speed

12 to fix28
  • Improve image delivery

    4.8 s · 7.2 MB

    66 images could be 7.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.8 s faster on a phone.

  • Render-blocking requests

    2.9 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Reduce unused JavaScript

    1.9 s · 832 KiB

    About 832 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Reduce unused CSS

    1.1 s · 199 KiB

    About 199 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28 (desktop: 56). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify JavaScript

    750 ms · 159 KiB

    159 KiB could be saved by minifying JavaScript.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.1 MB and 731 ms of main-thread time.

  • Google CDN adds 397 ms

    397 ms

    Google CDN costs a phone 397 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 266 ms

    266 ms

    Google Tag Manager costs a phone 266 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,848 HTML elements

    The page has 2,848 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 268 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    250 ms · 18 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).

  • Legacy JavaScript

    22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need.

  • Minify CSS

    19 KiB

    19 KiB could be saved by minifying CSS.

  • Phones get a much slower page than desktops

    Desktop scores 56 but mobile only 28. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 114 ms

    114 ms

    Your server sent the HTML in 114 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix27
  • Largest Contentful Paint: 24.6 s

    24.6 s

    Your largest element takes 24.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 32.3 s

    32.3 s

    The page becomes fully interactive after 32.3 s. Good is under 3.8 s.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.377

    0.377

    The layout shifts by 0.377 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 548 ms

    548 ms

    Scripts block taps and scrolling for 548 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

4 to fix33
  • Page weight: 10.5 MB in 118 requests

    10.5 MB

    Your homepage downloads 10.5 MB in 118 requests on a phone: images 8.0 MB (73), scripts 1.6 MB (25) and other files 350 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 39 images far larger than shown

    3.9 MB

    39 images are downloaded at several times the size a phone draws them, for example Original.jpg at 1,188 px wide, shown at 318 px. Resized copies would save about 3.9 MB.

  • 40 images in older formats

    40 images (5.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 20 images below the first screen load straight away

    20 images further down the page (2.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.0 g of CO₂ per visit

    2.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.97 g of CO₂e: 356.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8090
  • ARIA commands must have an accessible name (36 elements)

    ARIA commands must have an accessible name: 36 elements on the page fail this check, rated serious by axe-core.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • 89 links without text

    89 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4, h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8583
  • Title is short (22 characters)

    Your title is only 22 characters: “Stay ahead of the game”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 30 links crawlers can't follow

    30 links have no real href, so search engines can't follow them.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Stay ahead of the game” and “Stay aheadof the game”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 58 internal links, 4 external

    The homepage links to 58 pages on supponor.com and 4 external pages.

5 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “The world’s best revenue generating technology for live sport. Trusted by the world’s leading sports clubs, leagues and…”.

  • Canonical URL set

    The canonical URL is https://supponor.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://supponor.com/wp-sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://supponor.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (306 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix76
  • 2 pages share a title

    https://supponor.com/data-room-maximising-your-return-through-data-and-insights and https://supponor.com/data-room all use the title “Data Room - AIR - Virtual Technology”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://supponor.com/insight has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://supponor.com/data-room-maximising-your-return-through-data-and-insights and https://supponor.com/data-room use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://supponor.com/data-room, whose canonical is https://supponor.com/data-room-maximising-your-return-through-data-and-insights. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    https://supponor.com/get-in-touch, https://supponor.com/insight and https://supponor.com/privacy-policy have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://supponor.com/data-room-maximising-your-return-through-data-and-insights, https://supponor.com/data-room and https://supponor.com/insight have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 9 internal pages checked

    We fetched 9 pages linked from your homepage and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 9 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

Google 96100
  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    17 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 271 words of copy

    The homepage carries about 271 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Get in touch”.

  • 2 short forms

    2 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at supponor.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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