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supponor.com website review
Visit site (opens in a new tab)Reviewed 18 October 202644 issues · 82 checks
This review found 44 issues worth fixing on supponor.com, 18 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.1 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
4.8 s · 7.2 MB66 images could be 7.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.8 s faster on a phone.
Render-blocking requests
2.9 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.
Reduce unused JavaScript
1.9 s · 832 KiBAbout 832 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Reduce unused CSS
1.1 s · 199 KiBAbout 199 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 28
28/100Your mobile performance score is 28 (desktop: 56). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Minify JavaScript
750 ms · 159 KiB159 KiB could be saved by minifying JavaScript.
5 third-party services on the page
5 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.1 MB and 731 ms of main-thread time.
Google CDN adds 397 ms
397 msGoogle CDN costs a phone 397 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 266 ms
266 msGoogle Tag Manager costs a phone 266 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,848 HTML elements
The page has 2,848 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 268 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
250 ms · 18 KiB4 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).
Legacy JavaScript
22 KiBPolyfills for old browsers add 22 KiB JavaScript that modern phones do not need.
Minify CSS
19 KiB19 KiB could be saved by minifying CSS.
Phones get a much slower page than desktops
Desktop scores 56 but mobile only 28. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 114 ms
114 msYour server sent the HTML in 114 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 24.6 s
24.6 sYour largest element takes 24.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 32.3 s
32.3 sThe page becomes fully interactive after 32.3 s. Good is under 3.8 s.
Speed Index: 9.0 s
9.0 sVisually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.377
0.377The layout shifts by 0.377 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Total Blocking Time: 548 ms
548 msScripts block taps and scrolling for 548 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 10.5 MB in 118 requests
10.5 MBYour homepage downloads 10.5 MB in 118 requests on a phone: images 8.0 MB (73), scripts 1.6 MB (25) and other files 350 KiB (4). Under 2 MB keeps phones on slow connections fast.
39 images far larger than shown
3.9 MB39 images are downloaded at several times the size a phone draws them, for example Original.jpg at 1,188 px wide, shown at 318 px. Resized copies would save about 3.9 MB.
40 images in older formats
40 images (5.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
20 images below the first screen load straight away
20 images further down the page (2.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.0 g of CO₂ per visit
2.97 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.97 g of CO₂e: 356.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
ARIA commands must have an accessible name (36 elements)
ARIA commands must have an accessible name: 36 elements on the page fail this check, rated serious by axe-core.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
89 links without text
89 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4, h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (22 characters)
Your title is only 22 characters: “Stay ahead of the game”. Between 30 and 65 characters leaves room to say what you do and for whom.
30 links crawlers can't follow
30 links have no real href, so search engines can't follow them.
2 H1 headlines
There are 2 <h1> headlines (“Stay ahead of the game” and “Stay aheadof the game”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
58 internal links, 4 external
The homepage links to 58 pages on supponor.com and 4 external pages.
5 checks passed
Meta description: 131 characters
Your meta description is 131 characters: “The world’s best revenue generating technology for live sport. Trusted by the world’s leading sports clubs, leagues and…”.
Canonical URL set
The canonical URL is https://supponor.com/.
Structured data in place
Structured data found: BreadcrumbList, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://supponor.com/wp-sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://supponor.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (306 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://supponor.com/data-room-maximising-your-return-through-data-and-insights and https://supponor.com/data-room all use the title “Data Room - AIR - Virtual Technology”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://supponor.com/insight has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://supponor.com/data-room-maximising-your-return-through-data-and-insights and https://supponor.com/data-room use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://supponor.com/data-room, whose canonical is https://supponor.com/data-room-maximising-your-return-through-data-and-insights. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://supponor.com/get-in-touch, https://supponor.com/insight and https://supponor.com/privacy-policy have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://supponor.com/data-room-maximising-your-return-through-data-and-insights, https://supponor.com/data-room and https://supponor.com/insight have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
9 internal pages checked
We fetched 9 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 9 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
17 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 271 words of copy
The homepage carries about 271 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Get in touch”.
2 short forms
2 short forms (5 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at supponor.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on supponor.com, including 19 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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