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survivalfrog.com website review

Visit site (opens in a new tab)Reviewed 6 November 202629 issues · 81 checks

This review found 29 issues worth fixing on survivalfrog.com, 6 of them high impact, across 81 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.7 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
228 ms157 msMay 16Oct 31167 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026165 ms
May 23, 2026167 ms
May 30, 2026167 ms
Jun 6, 2026170 ms
Jun 13, 2026170 ms
Jun 20, 2026179 ms
Jun 27, 2026186 ms
Jul 4, 2026203 ms
Jul 11, 2026220 ms
Jul 18, 2026218 ms
Jul 25, 2026209 ms
Aug 1, 2026196 ms
Aug 8, 2026187 ms
Aug 15, 2026180 ms
Aug 22, 2026183 ms
Aug 29, 2026178 ms
Sep 5, 2026171 ms
Sep 12, 2026178 ms
Sep 19, 2026176 ms
Sep 26, 2026175 ms
Oct 3, 2026172 ms
Oct 10, 2026170 ms
Oct 17, 2026171 ms
Oct 24, 2026171 ms
Oct 31, 2026167 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of survivalfrog.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. survivalfrog.com at 0.7 s0.7 s
  2. survivalfrog.com at 1.3 s1.3 s
  3. survivalfrog.com at 2.0 s2.0 s
  4. survivalfrog.com at 2.6 s2.6 s
  5. survivalfrog.com at 3.3 s3.3 s
  6. survivalfrog.com at 3.9 s3.9 s
  7. survivalfrog.com at 4.6 s4.6 s
  8. survivalfrog.com at 5.2 s5.2 s

Speed

9 to fix80
  • Mobile performance score: 80

    80/100

    Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, growave.io and Hubspot and others), adding 1.3 MB and 831 ms of main-thread time.

  • Reduce unused JavaScript

    808 KiB

    About 808 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    750 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Use efficient cache lifetimes

    671 KiB

    33 files are served with short cache lifetimes, so returning visitors download them again (671 KiB).

  • Improve image delivery

    300 ms · 119 KiB

    8 images could be 119 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • growave.io adds 174 ms

    174 ms

    growave.io costs a phone 174 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,644 HTML elements

    The page has 1,644 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 95 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    72 KiB

    Polyfills for old browsers add 72 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    70 KiB

    About 70 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 17.0 s

    17.0 s

    The page becomes fully interactive after 17.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Survival Fresh Canned Meats”.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 971 ms

    971 ms

    Real visitors wait 971 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 165 ms to 167 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 161 ms

    161 ms

    Scripts block the page for only 161 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.016

    0.016

    The layout barely moves while loading (CLS 0.016, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.4 MB in 379 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 379 requests on a phone: scripts 1.8 MB (134), other files 1.0 MB (191) and images 434 KiB (23). Under 2 MB keeps phones on slow connections fast.

  • 5 images below the first screen load straight away

    5 images further down the page (151 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (35 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 114.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9796
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 154 internal links, 14 external

    The homepage links to 154 pages on survivalfrog.com and 14 external pages.

7 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Survival Frog: emergency food, canned meat and survival gear for families. Preparing Made Easy® for 17 years, with a 12…”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Survival Frog | Premium Canned Meats, & Essential Survival Gear”.

  • Canonical URL set

    The canonical URL is https://www.survivalfrog.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.survivalfrog.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.survivalfrog.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (839 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without an H1

    https://www.survivalfrog.com/collections/survival-gadgets-new and https://www.survivalfrog.com/collections/best-survival-gear have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 1 broken image

    1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=179ccab2-3fb6-48a3-96b4-08c05855baa1&referrer=&landingpage=https%3A%2F%2Fwww.survivalfrog.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20O.

  • 6 small tap targets

    6 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix86
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • About 465 words of copy

    The homepage carries about 465 words of visible text.

6 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop All-Natural Canned Meats”, “Learn more about the QuadraPro” and “Learn more about Buyers Club”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Klaviyo and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 35 cookies set on arrival

    35

    Opening the homepage sets 35 cookies (measured from a US location before any click).

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at survivalfrog.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Eg Auto Add To Cart · Postscript Sms Marketing · Awin Affiliate Marketing · Klaviyo Email Marketing Sms · Test Sms · Growave Loyalty Wishlist · rechargecdn.com · cloudfront.net · printful.com · hubapi.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Denver

Upkeep, stack, hiring and company data from programmable.info

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