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suzannesomers.com website review
Visit site (opens in a new tab)Reviewed 4 November 202628 issues · 71 checks
This review found 28 issues worth fixing on suzannesomers.com, 7 of them high impact, across 71 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #5,176 of 107,441 reviewed websitesbeats 93%
- #2,867 of 60,735 online storesbeats 93%
- #2,784 of 55,410 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 129 ms |
| May 23, 2026 | 131 ms |
| May 30, 2026 | 136 ms |
| Jun 6, 2026 | 138 ms |
| Jun 13, 2026 | 139 ms |
| Jun 20, 2026 | 140 ms |
| Jun 27, 2026 | 138 ms |
| Jul 4, 2026 | 136 ms |
| Jul 11, 2026 | 130 ms |
| Jul 18, 2026 | 130 ms |
| Jul 25, 2026 | 130 ms |
| Aug 1, 2026 | 130 ms |
| Aug 8, 2026 | 135 ms |
| Aug 15, 2026 | 138 ms |
| Aug 22, 2026 | 143 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 156 ms |
| Sep 26, 2026 | 155 ms |
| Oct 3, 2026 | 152 ms |
| Oct 10, 2026 | 149 ms |
| Oct 17, 2026 | 152 ms |
| Oct 24, 2026 | 152 ms |
| Oct 31, 2026 | 154 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
6,957 HTML elements
The page has 6,957 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 81
81/100Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms15 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Use efficient cache lifetimes
100 ms · 442 KiB32 files are served with short cache lifetimes, so returning visitors download them again (442 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, rechargecdn.com and juniphq.com and others), adding 1.0 MB and 344 ms of main-thread time.
Main-thread work: 3.1 s
A phone's processor spends 3.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Attentive adds 27 ms
27 msAttentive costs a phone 27 ms of main-thread work and 336 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
150 ms · 237 KiBAbout 237 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
50 ms · 109 KiB4 images could be 109 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 13.0 s
13.0 sThe page becomes fully interactive after 13.0 s. Good is under 3.8 s.
Largest Contentful Paint: 4.7 s
4.7 sYour largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user TTFB: 843 ms
843 msReal visitors wait 843 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.9 s
3.9 sVisually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 177 ms
177 msReal visitors wait 177 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 110 ms
110 msScripts block the page for only 110 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.0 MB in 328 requests
3.0 MBYour homepage downloads 3.0 MB in 328 requests on a phone: scripts 1.0 MB (101), other files 821 KiB (136) and images 667 KiB (34). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.86 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Delayed refresh under 20 hours must not be used (1 element)
Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 38 images in the HTML carry an alt attribute.
20 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
152 internal links, 5 external
The homepage links to 152 pages on suzannesomers.com and 5 external pages.
7 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Shop Suzanne Somers organic skincare & clean makeup, premium supplements, and flavorful healthy foods—plus fitness …”.
Title: 59 characters
Your title is a healthy 59 characters: “Suzanne Somers | Clean Beauty, Supplements + Healthy Snacks”.
Canonical URL set
The canonical URL is https://www.suzannesomers.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.suzannesomers.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://www.suzannesomers.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.suzannesomers.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.suzannesomers.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://www.suzannesomers.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.suzannesomers.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.
3 checks passed
Linked pages load
11 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 10 words
The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
2 checks passed
17 calls to action
The homepage has 17 calls to action, for example “Shop All Makeup”, “Shop All Skincare” and “Shop All”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at suzannesomers.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Attentive · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Firework Shoppable Video Ugc · herokuapp.com · rakutenadvertising.io · attn.tv · rechargecdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on suzannesomers.com, including 13 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.