sw-machines.com website review

16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

About 153 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 920 ms faster on a phone.

Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

128 files are served with short cache lifetimes, so returning visitors download them again (197 KiB).

The page goes through 5 redirects before it starts loading, costing about 760 ms. Link and advertise the final URL directly.

7 third-party services load with your homepage (Google Tag Manager, LinkedIn Ads and ClickDimensions and others), adding 262 KiB and 164 ms of main-thread time.

About 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

1 long task block the main thread while loading, the longest for 91 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

5 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 4.0 s (75th percentile). Good is under 1.8 s.

Real visitors wait 2.9 s for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Systems that inspire.”.

The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.276 while loading, so content jumps under the reader's thumb. Good is under 0.1.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 115 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.9 s to 4.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.7 MB in 211 requests on a phone: images 2.9 MB (82), scripts 629 KiB (89) and fonts 106 KiB (6). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 126.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

22 tap targets are too small or too close together to hit reliably with a finger.

6 visible links have no text or label, so screen readers cannot say where they go.

2 elements hidden from screen readers can still receive keyboard focus.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

The robots meta tag says “noindex,nofollow”: Google is told not to list this page at all.

Your page has no <title>, so Google has to invent the blue link in search results.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://sw-machines.com/sitemap.xml, so Google discovers your pages only by following links.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your hreflang tags are invalid, so Google may show the wrong language version.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

A phone browser shows 482 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://sw-machines.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

No viewport meta tag, so phones render the desktop layout zoomed out.

3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 482 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.