swatrees.com website review

6 images could be 476 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

7 third-party services load with your homepage (Google/Doubleclick Ads, shopifyexpert.com.au and Shopify and others), adding 212 KiB and 73 ms of main-thread time.

About 94 KiB of JavaScript is downloaded but never used on this page.

1 long task block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 14 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 10 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 file is served with short cache lifetimes, so returning visitors download them again (1 KiB).

Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “It is truly our pleasure to honor your loved one. We hope y…”.

The page becomes fully interactive after 8.1 s. Good is under 3.8 s.

10 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.1 MB in 133 requests on a phone: images 963 KiB (11), other files 666 KiB (72) and scripts 359 KiB (39). Under 2 MB keeps phones on slow connections fast.

7 images further down the page (723 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 71.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

9 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

9 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings should not be empty: 9 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

The robots meta tag says “noindex,nofollow”: Google is told not to list this page at all.

No meta description, so Google writes its own snippet from whatever text it finds.

Google's crawler is blocked from indexing this page.

Your canonical URL points to thelivingurn.com, not swatrees.com, so Google may credit that host instead.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 10 <h1> headlines (“Tribute Tree Selection”, “” and “”). One clear main headline is easier for people and search engines.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Open Graph is missing og:description, so shared links fall back to guesses.

The homepage links to 23 pages on swatrees.com and 0 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to /pages/tree-zip-code and /pages/pet-zip-code, which answer with an error. Visitors hit a dead end and search engines drop them.

/collections/all, /pages/contact, /products/red-maple-1, /collections/ca-zone-5/products/red-maple-1, /products/formosa-azalea-pink-1 and /collections/az-zone-6/products/formosa-azalea-pink-1 and 7 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

/products/red-maple-1 and /collections/ca-zone-5/products/red-maple-1 all use the title “Red Maple | Tribute Tree Selection”, and 4 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

/collections/all and /pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.

/products/red-maple-1 and /collections/ca-zone-5/products/red-maple-1 use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 110 words of visible text; thin pages give Google and first-time buyers little to go on.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.