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swcarpenters.org website review
Visit site (opens in a new tab)Reviewed 6 November 202646 issues · 92 checks
This review found 46 issues worth fixing on swcarpenters.org, 18 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 102 ms |
| May 23, 2026 | 103 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 105 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 107 ms |
| Jul 4, 2026 | 111 ms |
| Jul 11, 2026 | 111 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 110 ms |
| Aug 1, 2026 | 107 ms |
| Aug 8, 2026 | 108 ms |
| Aug 15, 2026 | 107 ms |
| Aug 22, 2026 | 110 ms |
| Aug 29, 2026 | 111 ms |
| Sep 5, 2026 | 110 ms |
| Sep 12, 2026 | 112 ms |
| Sep 19, 2026 | 108 ms |
| Sep 26, 2026 | 107 ms |
| Oct 3, 2026 | 113 ms |
| Oct 10, 2026 | 107 ms |
| Oct 17, 2026 | 110 ms |
| Oct 24, 2026 | 108 ms |
| Oct 31, 2026 | 106 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.3 s
4.2 s
5.0 s
5.8 s
6.7 s
Speed
Reduce unused JavaScript
10.2 s · 2.4 MBAbout 2.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10.2 s faster on a phone.
Improve image delivery
2.2 s · 2.3 MB25 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.2 s faster on a phone.
YouTube adds 2.0 s
2.0 sYouTube costs a phone 2.0 s of main-thread work and 2.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 1.5 s
1.5 sGoogle Tag Manager costs a phone 1.5 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 27
27/100Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.7 s
A phone's processor spends 9.7 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and Facebook and others), adding 23.5 MB and 4.1 s of main-thread time.
Vimeo adds 172 ms
172 msVimeo costs a phone 172 ms of main-thread work and 19.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
900 ms · 170 KiBAbout 170 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Use efficient cache lifetimes
450 ms · 285 KiB29 files are served with short cache lifetimes, so returning visitors download them again (285 KiB).
Render-blocking requests
600 ms11 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 498 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 13.3 s
13.3 sThe first text or image appears after 13.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 29.3 s
29.3 sYour largest element takes 29.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 44.2 s
44.2 sThe page becomes fully interactive after 44.2 s. Good is under 3.8 s.
Speed Index: 14.0 s
14.0 sVisually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.4 s
2.4 sScripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user TTFB: 961 ms
961 msReal visitors wait 961 ms for your server to start answering (75th percentile). Good is under 800 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 102 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 111 ms
111 msReal visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 26.9 MB in 197 requests
26.9 MBYour homepage downloads 26.9 MB in 197 requests on a phone: other files 18.5 MB (54), scripts 4.7 MB (58) and images 2.7 MB (53). Under 2 MB keeps phones on slow connections fast.
4 images far larger than shown
499 KiB4 images are downloaded at several times the size a phone draws them, for example robert-torres-1-scaled.jpg at 2,560 px wide, shown at 268 px. Resized copies would save about 499 KiB.
21 images below the first screen load straight away
21 images further down the page (1.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
10 images in older formats
10 images (931 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 7.6 g of CO₂ per visit
7.61 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.61 g of CO₂e: 913.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
3 links inside paragraphs rely on colour alone to stand out.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (3 elements)
Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 28 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
13 links with vague text
13 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
78 internal links, 26 external
The homepage links to 78 pages on swcarpenters.org and 26 external pages.
8 checks passed
Meta description: 101 characters
Your meta description is 101 characters: “Western States Regional Council of Carpenters represents Carpenters across the western United States.”.
One H1 headline
Your main headline reads: “TEST”.
Title: 40 characters
Your title is a healthy 40 characters: “Western States Regional Carpenters Union”.
Canonical URL set
The canonical URL is https://wscarpenters.org/.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://wscarpenters.org/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://wscarpenters.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,494 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and https://wscarpenters.org/es all use the title “Western States Regional Carpenters Union”. Search engines can't tell which page to show for a search, so each competes with the others.
9 pages without a meta description
https://wscarpenters.org/vote, https://wscarpenters.org/about, https://wscarpenters.org/join-a-committee, https://wscarpenters.org/training, https://wscarpenters.org/participate-in-cupp and https://wscarpenters.org/get-hired and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
10 pages without an H1
https://wscarpenters.org/vote, https://wscarpenters.org/about, https://wscarpenters.org/join-the-union, https://wscarpenters.org/join-a-committee, https://wscarpenters.org/participate-in-cupp and https://wscarpenters.org/get-hired and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://wscarpenters.org/es took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.
4 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 third-party cookies
6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “(Marker.io) Missing project configuration. Please ensure 'project' field is set in your snippet code.”.
No HTML doctype
The page has no <!DOCTYPE html>, so browsers render it in quirks mode.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
A 10-field form
Your longest form asks for 10 fields (9 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,209 words of copy
The homepage carries about 1,209 words of visible text.
3 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Join the Union”, “Join A Committee” and “Learn More”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 5 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at swcarpenters.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Google Cloud
Hiring
- Hiring
- 1 open role
- Job board
- careers page
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on swcarpenters.org, including 21 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.