swedish-red.com website review

Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

Shopify costs a phone 29 ms of main-thread work and 681 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

2 third-party services load with your homepage (Shopify and Adobe TypeKit), adding 819 KiB and 31 ms of main-thread time.

3 images could be 55 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

4 files are served with short cache lifetimes, so returning visitors download them again (1 KiB).

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

19 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image further down the page (46 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.50 g of CO₂e: 60.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

1 tap target is too small or too close together to hit reliably with a finger.

9 images have no alt text, which hurts accessibility and image search.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 25 characters: “Swedish Red – Swedish-Red”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 5 <h1> headlines (“”, “Swedish Red” and “Cedar”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 45 pages on swedish-red.com and 8 external pages.

https://swedish-red.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://swedish-red.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://swedish-red.com/collections/all, https://swedish-red.com/collections/fallor/f%C3%A4lla-f%C3%A4llor, https://swedish-red.com/customer_authentication/redirect and https://swedish-red.com/collections/aterforsaljare have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 8 pages by a URL that isn't their canonical one, for example https://swedish-red.com/collections/rodcederolja/r%C3%B6dcederolja-rodcederolja-swedish-red-cedar, whose canonical is https://swedish-red.com/collections/rodcederolja. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://swedish-red.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://swedish-red.com/customer_authentication/redirect took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 262 words of visible text.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.