Website review, no card needed
sweetbloomcoffee.com website review
Visit site (opens in a new tab)Reviewed 7 November 202629 issues · 78 checks
This review found 29 issues worth fixing on sweetbloomcoffee.com, 9 of them high impact, across 78 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #18,967 of 104,401 reviewed websitesbeats 77%
- #12,199 of 58,402 online storesbeats 73%
- #11,839 of 53,185 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 71 ms |
| May 23, 2026 | 70 ms |
| May 30, 2026 | 71 ms |
| Jun 6, 2026 | 71 ms |
| Jun 13, 2026 | 70 ms |
| Jun 20, 2026 | 71 ms |
| Jun 27, 2026 | 71 ms |
| Jul 4, 2026 | 74 ms |
| Jul 11, 2026 | 71 ms |
| Jul 18, 2026 | 71 ms |
| Jul 25, 2026 | 71 ms |
| Aug 1, 2026 | 70 ms |
| Aug 8, 2026 | 73 ms |
| Aug 15, 2026 | 75 ms |
| Aug 22, 2026 | 77 ms |
| Aug 29, 2026 | 76 ms |
| Sep 5, 2026 | 75 ms |
| Sep 12, 2026 | 74 ms |
| Sep 19, 2026 | 77 ms |
| Sep 26, 2026 | 77 ms |
| Oct 3, 2026 | 78 ms |
| Oct 10, 2026 | 78 ms |
| Oct 17, 2026 | 77 ms |
| Oct 24, 2026 | 78 ms |
| Oct 31, 2026 | 78 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.4 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Improve image delivery
500 ms · 3.7 MB12 images could be 3.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
380 ms · 75 KiBAbout 75 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 380 ms faster on a phone.
Use efficient cache lifetimes
100 ms · 22 KiB15 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).
5 third-party services on the page
5 third-party services load with your homepage (Shopify, Mailchimp and intuit.com and others), adding 187 KiB and 75 ms of main-thread time.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 389 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 19.1 s
19.1 sYour largest element takes 19.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 20.6 s
20.6 sThe page becomes fully interactive after 20.6 s. Good is under 3.8 s.
Speed Index: 9.8 s
9.8 sVisually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 71 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 74 ms
74 msReal visitors wait 74 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 477 ms
477 msReal visitors wait 477 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Total Blocking Time: 8 ms
8 msScripts block the page for only 8 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 6.6 MB in 228 requests
6.6 MBYour homepage downloads 6.6 MB in 228 requests on a phone: images 5.2 MB (29), other files 832 KiB (110) and scripts 310 KiB (57). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
gif3.gif weighs 5.4 MB. On a phone connection a single image that size takes seconds.
6 images in older formats
6 images (6.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
7 images below the first screen load straight away
7 images further down the page (6.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
6 images far larger than shown
326 KiB6 images are downloaded at several times the size a phone draws them, for example 130598_8eff7b8a844d65b830c0d03f288db5bf_408e26a0-4947-4da6-8 at 390 px wide, shown at 94 px. Resized copies would save about 326 KiB.
About 1.9 g of CO₂ per visit
1.86 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.86 g of CO₂e: 223.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
17 tap targets too small
17 tap targets are too small or too close together to hit reliably with a finger.
14 images without alt text
14 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
58 form fields without a label
58 form fields have no label, so screen readers announce an empty box and autofill guesses.
12 links without text
12 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (18 characters)
Your title is only 18 characters: “Sweet Bloom Coffee”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
107 internal links, 4 external
The homepage links to 107 pages on sweetbloomcoffee.com and 4 external pages.
5 checks passed
One H1 headline
Your main headline reads: “WELCOME TO YOUR BEAUTIFUL CUP OF COFFEE®”.
Canonical URL set
The canonical URL is https://sweetbloomcoffee.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://sweetbloomcoffee.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (659 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://sweetbloomcoffee.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
10 pages without a meta description
https://sweetbloomcoffee.com/pages/subscription, https://sweetbloomcoffee.com/collections/all, https://sweetbloomcoffee.com/pages/locations, https://sweetbloomcoffee.com/pages/wholesale, https://sweetbloomcoffee.com/collections/coffee-archives and https://sweetbloomcoffee.com/collections/apparel and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
https://sweetbloomcoffee.com/pages/subscription, https://sweetbloomcoffee.com/collections/coffee, https://sweetbloomcoffee.com/collections/all, https://sweetbloomcoffee.com/pages/locations, https://sweetbloomcoffee.com/pages/giving-back and https://sweetbloomcoffee.com/pages/about and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://sweetbloomcoffee.com/collections/all took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
45 of 55 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 508 words of copy
The homepage carries about 508 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL COFFEE” and “SHOP ALL PRODUCTS”.
17 calls to action
The homepage has 17 calls to action, for example “Start a subscription”, “Shop” and “Subscribe”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sweetbloomcoffee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Restockrocket · Mailchimp
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on sweetbloomcoffee.com, including 8 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.