swimoutlet.com website review

About 932 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.

32 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.2 s faster on a phone.

26 files are served with short cache lifetimes, so returning visitors download them again (605 KiB).

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

A phone's processor spends 8.2 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,234 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Clarity, gotolstoy.com and dev-marqo.org and others), adding 1.2 MB and 716 ms of main-thread time.

gotolstoy.com costs a phone 121 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 280 ms faster on a phone.

10 long tasks block the main thread while loading, the longest for 196 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 26.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 18.8 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 37.9 s. Good is under 3.8 s.

The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

Your homepage downloads 7.8 MB in 461 requests on a phone: images 2.4 MB (118), scripts 2.3 MB (106) and fonts 2.0 MB (30). Under 2 MB keeps phones on slow connections fast.

NEW_MOBILE_x750_crop_center.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (420 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

2 images are downloaded at several times the size a phone draws them, for example home-swim-app-bg-water.png at 2,076 px wide, shown at 650 px. Resized copies would save about 103 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 2.21 g of CO₂e: 265.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

10 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.

32 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 68 elements on the page fail this check, rated minor by axe-core.

12 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 links have no real href, so search engines can't follow them.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 753 pages on swimoutlet.com and 20 external pages.

Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

There is no https://www.swimoutlet.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.swimoutlet.com/pages/favorite is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.swimoutlet.com/collections/top-brands-21835, https://www.swimoutlet.com/collections/sporti/sporti-granny-sweater-collection-2026, https://www.swimoutlet.com/collections/holiday-gift-guide-21900, https://www.swimoutlet.com/collections/sale-481 and https://www.swimoutlet.com/pages/share have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.swimoutlet.com/collections/holiday-gift-guide-21900 and https://www.swimoutlet.com/collections/sale-481 have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 187 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://ib.adnxs.com/setuid?entity=315&code=KJlfZ0bLFQtMH6nDYntJ7hRVs3tAf_6PSi9drndUISI&consent=1.

6 errors were logged to the browser console while the page loaded, for example “t is not a function”.

Large scripts ship without source maps.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 950 words of visible text.

Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Microsoft Ads and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 52 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.