swished.com.au website review

21 images could be 643 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Clarity and Shopify and others), adding 522 KiB and 503 ms of main-thread time.

8 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

About 99 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 2,860 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 2.6 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

2 long tasks block the main thread while loading, the longest for 188 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

About 25 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The first text or image appears after 5.1 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 10.8 s. Good is under 3.8 s.

Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

14 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 99 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 18.3 MB in 329 requests on a phone: media 15.6 MB (2), other files 1.1 MB (206) and images 926 KiB (25). Under 2 MB keeps phones on slow connections fast.

15 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

14 images further down the page (874 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image is downloaded at several times the size a phone draws it, for example okendo-trustpilot-fb-reviews-photo.webp at 3,163 px wide, shown at 375 px. Resized copies would save about 206 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 5.18 g of CO₂e: 622.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Form elements must have labels: 4 elements on the page fail this check, rated critical by axe-core.

29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

24 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

Your meta description is 184 characters; Google truncates after about 160, so the end of your pitch is cut.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 44 pages on swished.com.au and 3 external pages.

https://swished.com.au/collections/swished-essentials, https://swished.com.au/collections/summer-sale, https://swished.com.au/policies/shipping-policy, https://swished.com.au/pages/faq, https://swished.com.au/pages/our-story and https://swished.com.au/pages/beach-tent-instructions have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97021679&tm=gtm002&Ver=2&mid=312a971e-d1b9-4a03-91e0-54ec9221a2f8&bo=1&sid=4ed63f30d92111f1b4b9cfaa4b26adda&vid=4ed66160d92111f19c8af7c568d18ad8&vids=1&msclkid=N&pi=91.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 630 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.