swoltequila.com website review

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

jQuery CDN costs a phone 267 ms of main-thread work and 61 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.6 s on main-thread work while loading, 689 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

6 third-party services load with your homepage (jQuery CDN, Shopify and JSDelivr CDN and others), adding 393 KiB and 335 ms of main-thread time.

7 long tasks block the main thread while loading, the longest for 247 ms. During a long task the page ignores taps.

About 23 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 images could be 108 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 38 KiB of CSS is downloaded but never applied on this page.

29 KiB could be saved by minifying CSS.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 12.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SWOL Tequila”.

The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

The layout shifts by 0.295 while loading, so content jumps under the reader's thumb. Good is under 0.1.

67 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Your homepage downloads 4.2 MB in 250 requests on a phone: images 2.7 MB (85), other files 843 KiB (113) and scripts 327 KiB (39). Under 2 MB keeps phones on slow connections fast.

37 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

banner_swol_bottle.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example swol_icon.svg at 228 px wide, shown at 74 px. Resized copies would save about 3 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h3 → h5, h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

Your title is only 12 characters: “SWOL Tequila”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 125 pages on swoltequila.com and 11 external pages.

https://swoltequila.com/pages/contact has no meta description, so Google writes the search snippet from whatever text it finds.

https://swoltequila.com/pages/locator has no <h1> headline, so visitors and search engines get no clear main topic.

https://swoltequila.com/collections/swag, https://swoltequila.com/pages/locator and https://swoltequila.com/pages/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

3 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,062 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.